Theory Of Revenue Flashcards

1
Q

What is revenue in economics?

A

Revenue is the income generated from the sale of goods or services.

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2
Q

Define total revenue.

A

Total revenue is the total income received from selling a certain quantity of goods or services.

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3
Q

How is total revenue calculated?

A

Total revenue is calculated by multiplying the price per unit by the quantity sold.

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4
Q

What is marginal revenue?

A

Marginal revenue is the additional revenue gained from selling one more unit of a good or service.

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5
Q

True or False: Marginal revenue can be negative.

A

True.

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6
Q

What happens to total revenue when marginal revenue is positive?

A

Total revenue increases when marginal revenue is positive.

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7
Q

What is average revenue?

A

Average revenue is the revenue earned per unit of output sold.

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8
Q

How is average revenue calculated?

A

Average revenue is calculated by dividing total revenue by the quantity sold.

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9
Q

True or False: Average revenue is equal to price in a perfectly competitive market.

A

True.

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10
Q

What is the relationship between price and marginal revenue in a monopolistic market?

A

In a monopolistic market, marginal revenue is less than price.

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11
Q

What is the formula for calculating total revenue?

A

Total Revenue = Price × Quantity.

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12
Q

What does it mean if total revenue is inelastic?

A

If total revenue is inelastic, a decrease in price leads to a decrease in total revenue.

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13
Q

Fill in the blank: When demand is elastic, lowering the price will ______ total revenue.

A

increase.

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14
Q

What is the shape of the total revenue curve in a monopolistic market?

A

The total revenue curve is typically upward sloping initially and then peaks before declining.

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15
Q

True or False: In perfect competition, firms can influence market price.

A

False.

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16
Q

What is the effect of price discrimination on revenue?

A

Price discrimination can increase total revenue by charging different prices to different consumers.

17
Q

What is the significance of the elasticity of demand in revenue theory?

A

The elasticity of demand helps determine how changes in price affect total revenue.

18
Q

What is the relationship between price elasticity and total revenue?

A

If demand is elastic, total revenue moves in the opposite direction of price; if inelastic, total revenue moves in the same direction as price.

19
Q

Define price elasticity of demand.

A

Price elasticity of demand measures the responsiveness of quantity demanded to a change in price.

20
Q

What is a perfectly inelastic demand?

A

Perfectly inelastic demand means quantity demanded does not change regardless of price changes.

21
Q

What does it mean if demand is unitary elastic?

A

If demand is unitary elastic, a change in price does not affect total revenue.

22
Q

Fill in the blank: The total revenue will be maximized when marginal revenue equals ______.

A

zero.

23
Q

What type of market structure is associated with a downward sloping demand curve?

A

Monopoly or monopolistic competition.

24
Q

What is the significance of understanding revenue theory for businesses?

A

Understanding revenue theory helps businesses make informed pricing and production decisions.

25
Q

True or False: All firms aim to maximize total revenue.

A

False; firms may also aim to maximize profit.