Theory of Planned Behaviour Flashcards
1
Q
What is the cycle of TPB?
A
Attitude, subjective norms, and PBC all influence intention, which in turn influences behaviour
2
Q
What is an example of subjective norms?
A
Subjective norms include societal components to describe how someone thinks others will see them if they make a behaviour change
3
Q
What influences subjective norms?
A
Normative beliefs: someone’s beliefs about how others will perceive them if they make a change
4
Q
Describe the 3 different normative beliefs.
A
- Descriptive: what does your social circle think about those who exhibit those behaviours?
- Injunctive norms: what do others think about me doing those behaviours?
- Control beliefs: what re the barriers and ways to overcome them?
