Theory of Planned Behavior Flashcards
1
Q
What’s the trouble of prediction?
A
predictive specific behaviors is very difficult
Prior to the 1960s, much prediction
focused only on attitudes (with varying success)
2
Q
What is the most effective way to persuade?
A
target people’s intentions
Central concept: Behavioral Intention
3
Q
define power of norms
A
the perceived pressures that a person
feels from significant others to engage in
the behavior
4
Q
who created/when was the initial version of theory of reasoned action created?
A
Fishbein & Ajzen (1975)
5
Q
What is the theory of reasoned action?
A
attitide toward behavior & subjective norm -> intent to act -> behavior
6
Q
what type of research does theory of reasoned action use?
A
surveys
7
Q
When/how was the theory extended?
A
- percieved behavioral control
- theory of planned behavior Ajzen (1991)
8
Q
whar are issues with TBH?
A
parisomy & complexity
