Theory of demand Flashcards
Reason of change in Demand
Non-price determinants
How is change in Demand represented?
By shift of the demand curve
What causes change in quantity demanded ?
Changes in price
What is changes in quantity demanded represented by?
Movement of a point along the demand curve
Change in Quantity demanded
- Fall in price leads to ______ in QD, represented by _______ movement
- Rise in price leads to ______ in QD, represented by _______ movement
- Fall in price leads to increase in QD, represented by downward movement
- Rise in price leads to decrease in QD, represented by upward movement
How is the increase in demand represented by the curve?
Rightward shift
(QD increases as well)
How is decrease in Demand shown in the demand curve and what happens to QD?
Leftward shift
(QD decreases)
Definition of Demand
The amount of good or service that consumers are both willing and able to buy at each possible price in a given period of time, ceteris paribus
Assumptions in Demand
- Given period of time
- Ceteris Paribus - the assumption that every other variable that affects the demand of a good or service (eg. income, consumer tastes and preferences, price expectations etc) remains constant
Demand is represented by…
The demand curve
Quantity demanded is represented by…
A point given on the demand curve
What is the Law of Demand?
It states that in a given time period, the quantity demanded of a product is inversely related to it’s price, ceteris paribus
Example of Law of Demand
The higher the price of a good or service, CP, the ____ willing and able consumers are to buy it, hence the ______ the quantity demanded.
The higher the price of a good or service, CP, the less willing and able consumers are to buy it, hence the smaller the quantity demanded.
Reason for Law of Demand
Law of Diminishing Marginal Utility (LDMU)
Definition of Law of Diminishing Marginal Utility (LDMU)
It states that beyond a certain point of consumption, as more and more units of a good or service are consumed, the additional utility derived from each additional unit consumed will fall.