Theory of Consumer behavior Flashcards

1
Q

Another name for Cardinalist approach

A

Marginal Utility Theory

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2
Q

What century economists led the mut

A

19th century

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3
Q

Names of the economists that led the Cardinalist Approach

A

Karl Menger
Alfred Marshall
Leon Walras
Williams Stanley Jevons

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4
Q

Unit for measuring utility

A

Utils

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5
Q

Utility is measured in cardinal sense. Explain

A

Utility can be quantified or measured numerically in subjective units called Utils

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6
Q

Explain constant MU of money

A

MU of money remains constant as income increases or decreases. The importance is unchanged

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7
Q

Another name for the ordinalist approach

A

Indifference curve theory

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8
Q

The ordinalist approach was led by

A

J Hicks
Vilfredo Pareto
RJ allen
E slutsky

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9
Q

What century economists were the ordinary approach leaders

A

20th

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10
Q

Ordinalist approach is measured in ordinal sense. Explain

A

An individual can rank a bundle of goods in the order of the satisfaction he or she gets from consuming them

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11
Q

Indifference curves, budget lines and law of marginal rate of substitution are used to explain?

A

The indifference curve theory

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12
Q

What are the concepts anchoring the cardinalist approach

A

Total Utility
Marginal Utility
Law of diminishing marginal utility

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13
Q

What is Total Utility

A

Total satisfaction derived from the consumption of some quantity of a good or service

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14
Q

Formula for TU

A

TUx= f(Q)
TU of commodity x is determined by how much of commodity x is consumed

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15
Q

What is Marginal Utility

A

Additional satisfaction derived from the consumption of an extra unit of a commodity , when the levels of consumption remain constant

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16
Q

Explain the law of marginal utility

A

As more units of a commodity is consumed, the utility of every MU diminishes

17
Q

State the law of diminishing mu

A

As more and more units of a commodity is consumed, the TU increases but at a finishing rate

18
Q

Budget line

A

It is a line in commodity space, showing the combination of two commodities the consumer can buy with his income and the market prices of the two commodities

19
Q

Budget line is also known as?

A

Budget constraint,consumer possibility or line and the income line