Theory of Consumer behavior Flashcards
Another name for Cardinalist approach
Marginal Utility Theory
What century economists led the mut
19th century
Names of the economists that led the Cardinalist Approach
Karl Menger
Alfred Marshall
Leon Walras
Williams Stanley Jevons
Unit for measuring utility
Utils
Utility is measured in cardinal sense. Explain
Utility can be quantified or measured numerically in subjective units called Utils
Explain constant MU of money
MU of money remains constant as income increases or decreases. The importance is unchanged
Another name for the ordinalist approach
Indifference curve theory
The ordinalist approach was led by
J Hicks
Vilfredo Pareto
RJ allen
E slutsky
What century economists were the ordinary approach leaders
20th
Ordinalist approach is measured in ordinal sense. Explain
An individual can rank a bundle of goods in the order of the satisfaction he or she gets from consuming them
Indifference curves, budget lines and law of marginal rate of substitution are used to explain?
The indifference curve theory
What are the concepts anchoring the cardinalist approach
Total Utility
Marginal Utility
Law of diminishing marginal utility
What is Total Utility
Total satisfaction derived from the consumption of some quantity of a good or service
Formula for TU
TUx= f(Q)
TU of commodity x is determined by how much of commodity x is consumed
What is Marginal Utility
Additional satisfaction derived from the consumption of an extra unit of a commodity , when the levels of consumption remain constant