Theory Flashcards
Rational planning model
1) Strategic analysis (external/internal)
2) Strategic choice
3) Strategy implementation
4) Review and control
Strategic planning approach (and model)
- Rational approach
- Top down
- Formal/traditional
- Rational planning model
Strategic management approach
- Emergent approach
- Bottom up
Ohmae’s strategic thinking (3Cs)
3 core elements:
- Corporate-based strategies (superior competences)
- Customer-based strategies (tailoring)
- Competitors-based strategies (exploit rival weaknesses)
Mintzberg’s 5 types of strategies
- Intended (deliberately planned)
- Deliberate (intended plans put into action)
- Unrealised (not all planned strategies implemented)
- Emergent (unforeseen circumstances)
- Realised (outcome)
SMART meaning
Specific = unambiguous Measurable = quantified Achievable = within reach Relevant = congruent with mission Timely = completion date
3 categories of stakeholder
- Internal (employees, management)
- Connected (owners, suppliers, customers, lenders)
- External (government, local community)
Mendelow (power-interest) stakeholder mapping
High power / high interest = key players
Low power / low interest = minimal effort
High power / low interest = keep satisfied
Low power / high interest = keep informed
PESTEL
- Political
- Economic
- Social
- Technological
- Ecological/environmental
- Legal
Porter’s diamond (competitive advantage of nations)
- Firm strategy, structure, rivalry
- Demand conditions
- Factor conditions (basic/advanced)
- Related and supporting industries
Ohmae’s 5Cs (encourage acting globally)
- Customer (converging tastes)
- Company (economies of scale)
- Competition (global competitors)
- Currency volatility (setting up overseas reduces risk)
- Country (cheaper access to resources)
Porter’s 5 forces
- Rivalry among existing firms
- Bargaining power of customers
- Bargaining power of supplier
- Threat of substitute products
- Threat of new entrants
Product life cycle
1) Introduction
2) Growth
3) Shakeout
4) Maturity
5) Decline
6 internal analysis considerations
- Critical success factors
- Competences
- Resources
- Value chain
- Supply chain
- Product portfolio
Kay’s 3 sources of core competences
- Competitive architecture (internal/external/network)
- Reputation
- Innovative ability
Resource audit 9Ms
- Men and women (number/skills/motivation/adaptability)
- Machines (number/capacity/age/condition/location)
- Money (sources/uses/cash flow/bank relationship)
- Materials (supplier reliability/flexibility/cost/distribution)
- Markets (status/position/share/loyalty/distribution)
- Management (quality/skills/ability)
- Methods (processes)
- Management information systems (quality/timeliness)
- Make up (stricture/culture)
Big data 4 Vs
- Volume
- Velocity
- Variety
- Veracity
Value chain 5 primary activities
- Inbound logistics (receiving/handling/storing)
- Operations (converting inputs)
- Outbound logistics (storing/distributing)
- Marketing and sales (advertising/promotion)
- Service
Value chain 4 support activities
- Procurement (acquiring inputs)
- Technology development (design/processes/utilisation)
- HR management (recruiting/training/rewarding)
- Firm infrastructure (organisational structure)
Harmon’s process strategy matrix
Low importance / low complexity = automate/outsource
High importance / high complexity = improve
High importance / low complexity = automate
Low importance / high complexity = outsource
Supply chain management 3Rs
- Responsiveness
- Reliability
- Relationships
Methods of benchmarking
- Internal (historical/branch)
- Competitive/strategic (same sector)
- Activity (any industry)
- Generic (similar processes)
BCG matrix
Low RELATIVE share / low growth = dog
High RELATIVE share / high growth = star
High RELATIVE share / low growth = cash cow
Low RELATIVE share / high growth = question mark
GE’s business screen
Business strength / market attractiveness
Weak / attractive = develop selectively/build on strengths
Weak / average = harvest
Weak / unattractive = divest
Average / attractive = invest selectively/build
Average / average = develop selectively for income
Average / unattractive = harvest or divest
Strong / attractive = invest for growth
Strong / average = invest selectively for growth
Strong / unattractive = develop for income
Institute of business ethic 3 tests
1) Transparency (do I mind other knowing my decision?)
2) Effect (who does the decision affect?)
3) Fairness (considered fair by those affected?)
Ethical issues question approach
1) Legal issue?
2) Principle/code of conduct issue?
3) Whom impacted?
4) 3 tests (transparency/effect/fairness)
5) Issues with not doing?
6) Sustainability issues?
4 strategic approaches to corporate responsibility
- Proactive (take full responsibility)
- Reactive (continue unresolved until someone finds out)
- Defence (minimising/avoiding additional obligations)
- Accommodation (taking responsibility when encouraged)
SWOT (corporate analysis)
- Strengths
- Weaknesses
- Opportunities
- Threats
TOWS matrix
Strength / threat = ST (counter/avoid threats)
Weakness / threat = WT (defensive - avoid threats)
Strength / opportunity = SO
Weakness / opportunity = WO
Planning gap
Difference between strategic objective and forecast
3 strategic choices
- Competitive
- Product/market
- Development
Porter’s generic strategies
Cost / broad = cost leadership
Cost / narrow = cost focus
Differentiation / broad = differentiation
Differentiation / narrow = differentiation focus
Bowman’s strategic clock
1 - No frills 2 - Low price (cost leadership) 3 - Hybrid 4 - Differentiation 5 - Focused differentiation 6 - FAILURE 7 - FAILURE 8 - FAILURE
Perceived added value and price
Ansoff’s product-market growth matrix
Existing market / existing product = market penetration
Existing market / new product = product development
New market / existing product = market development
New market / new product = diversification
Market penetration options
- Withdrawal
- Demerger
- Privatisation
Diversification options
- Related (vertical/horizontal)
- Unrelated (conglomerate)
Lynch expansion methods
Home county / internal = internal domestic development
Home country / external = JV/merger/acquisition/alliance/franchise/licence
Abroad / internal = exporting/overseas office/overseas manufacture/global operation
Abroad / external = JV/merger/acquisition/alliance/franchise/licence
3 strategy evaluators
- Suitability (SWOT - logic/fit)
- Acceptability (to stakeholders - return/risk)
- Feasibility (resources)
Gross profit margin formula
Gross profit / revenue * 100
Net profit margin formula
Net profit / revenue * 100
Mark up formula
(Selling price - COS) / COS * 100
ROI formula
Profit before interest and tax / capital employed *100
Current ratio formula
Current assets / current liabilities
Stock turnover ratio formula
COS / average stock held