Theory Flashcards
Stuart Hall- Representation Theory
Representation of stereotypes to assert power
Van-Zoonen- Representation Theory
Men and women represented differently. Leaving women to be objectified as a result of Western Culture
Gauntlett- Representation Theory
Create our own identity with the influence of the internet and media texts (Pick and Mix)
Bell Hooks- Representation Theory
Feminism is a political struggle to end patriarchal dominance and factors such as race and class effect this struggle
Butler- Representation Theory
Gender is a social construction which is created through repetition
Gilroy- Representation Theory
Colonies no longer exist but the Representation of these group do
Bathes- Language Theory
All media texts include codes that need to be read and understood (semiotics)
Different types of code: semantic, symbolic, Lexis, cultural, action
Neale-Language Theory
Genre is recognisable but changes over time. Genre borrows from other genres. Helps an institution to market products
Todorov- Language Theory
Narratives follow the pattern- Equilibrium, destruction then new equilibrium
Levi-strauss- Language Theory
Conflict between binary oppositions to help drive the narrative
Jean Baurdrillard- Language Theory
The lines between text and reality are blurred to create hyper-reality
Bandura- Audience Theory
If an audience is exposed to aggressive behaviour they are likely to mimic and copy their behaviour
Gerbener- Audience Theory
The more an audience see a Representation or message the more an audience believe it
Stuart Hall- Audience Theory
Producers want audiences to react in a certain way. Preferred- oppositional- negotiated
Jenkins- Audience Theory
The internet has allows fans to gather and create their own texts and share them (prosumers)
Shirky- Audience Theory
It more likely an audience uses the internet and other technologies to create their own work and react to media texts- End of Audience
Livingstone and Lunt- Industry Theory
Who is regulation for? And can technology keep up?
Curran and Seaton- Industry Theory
With a variety of media companies a variety of products would be produced
David Hesmondhalgh- Industry Theory
Industry used tried and tested strategies to appeal to us- should be concerned that only a few companies hold the power
