Theory Flashcards
Stuart Hall - representation theory
Representation of stereotypes to assert power
Lisabet van Zoonen- representation theory
Men and women are represented differently leaving women to be objectified as a result of western culture
Gauntlet- representation theory
We created our own identity with the help of the internet and media texts (pick n mix)
Bell hooks- representation theory
Feminism is a political struggle to end patriarchal domination factors such as race and class effect the struggle
Butler - representation theory
Gender is a social construction which is created through repetition
Gilroy- representation theory
Colonies no longer exist but the representation of the group still exists
Roland Barthes - language theory
All media texts include codes that need to be read and understood (semiotics)
Steve Neale - language theory
Genre is recognisable but changes over time borrowing from other genres- genre helps institutions market texts
Todorov - language theory
Narratives follow a pattern - equilibrium - distribution- new equilibrium
Levi Strauss- language theory
Conflict between binary opposites
Baudriallard
The lines between text and reality are blurred to create hyper-reality
Bandura- audience theory
If an audience is exposed to aggressive behaviour they are likely to mimic it
Gerbener- audience theory
The more an audience sees the same representations and messages the more they are believed to be true
Stuart hall - audience theory
Producers want audiences to react in a certain way
Preferred
Oppositional
Negotiated
Jenkins- audience theory
The internet has allowed fans to gather and create their own texts and share them ( prosumers)
