Theory Flashcards
Who created the regulation theory?
Livingstone and lunt
What did the regulation theory argue?
Changes in technology and global ownership have made regulation more difficult.
How can you apply the regulation theory to AC Liberation?
1.It’s hard for the game to be regulated the same way globally as there are different rules.
- Regulation rules and age ratings can easily be bypassed in the modern gaming industry.
- You can buy the game from actual stores, and they usually don’t check for ages when people purchase.
Who theorised about cultural industries?
Hesmondhalgh
What is Hesmondhalgh’s theory?
Cultural industry companies attempt to minimise risk and maximise audiences.
What are some examples of AC liberation proving the cultural industries theory?
- They know existing fans (White middle class males) will want to play anyway, so they use a POC female protagonist to attract new audiences. Also has an option for a male character too.
- having an open world - gives players more freedom to explore the world, attracting new audiences who enjoy more free gaming.
What is Curran and Seaton’s theory called?
Power and media industries
Explain Curran and Seaton’s Industry theory.
Media is controlled by a small number of companies driven by profit, limiting creativity and variety.
How does the Curran and Seaton theory apply to AC Liberation?
Ubisoft challenges the theory due to EA Sports’ 15% stake in their company, freeing up the French-based developer to carve out its own significant name in the video game market.
What is Hall’s audience theory called?
Reception theory.
Explain Hall’s audience theory.
Media products stay the same, but different audiences may read it in different ways. depending on their social position.
List all the possible Hall’s readings of AC Liberation.
Preferred = Gamer Girls. - the narrative is great and emotional. It does good for the female gaming community. Unsexualised costuming of Aveline
Negotiated = Men - they might not want to play a female character yet they are already fans of the game and will look pas it. Showing dominant hegemonic identities.
Oppositional = Working class - they don’t want to be or aren’t interested in the history aspect of the game which is the whole plot.
Name Jenkins’ audience theory.
Fandom theory.
What is Jenkins’ audience theory?
Fans read texts in an active way, use them to construct their identity and are a part of participatory culture with an important social element.
Explain how AC Liberation applies to Jenkins’ audience theory.
Audiences have publicly participated in creating work for the game such as:
Writing fan fiction
Fan art
Facebook groups to discuss the game.
Audience can have an impact on the making of the games through Ubisoft website.
What is Bulmer and Katz’s audience theory?
Uses and gratification theory.
Explain Bulmer and Katz’s theory
Audience chooses to sue pieces of media in order to get what they want out of it.
Use examples of how AC Liberation applies to uses and grats.
Entertainment: Open world, Roleplaying, Learning about the history and era the game is set in.
Escapism: Set in a completely different era, can role-play as multiple genders, open world means you can do what you want.
Social Interaction: Multiplayer
Ubisoft interact and website
Facebook groups and chats.
