theorists Flashcards
who theorises about regulation?
livingstone and lunt
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livingstone and lunt’s theory is the idea that there is an underlying struggle in recent UK regulation policy between the need to…
…further the interests of citizens and the need to further the interests of consumers
complete…
livingstone and lunt’s theory is the idea that the increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media …
…have placed traditional approaches to media regulation at risk
who theorises about cultural industries?
david hesmondhalgh
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david hesmondhalgh’s theory is the idea that cultural industry companies try to minimise risk and maximise audiences through…
…vertical and horizontal integration
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david hesmondhalgh’s theory is the idea that the largest companies or conglomerates operate across…
…a number of different cultural industries
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david hesmondhalgh’s theory is the idea that the radical potential of the internet has been contained to some extent by its…
..partial incorporation into a large, profit-oriented set of cultural industries
who theorises about power and media?
curran and seaton
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curran and seaton’s theory is the idea that the media is controlled by…
…a small number of companies primarily driven by the logic of profit and power
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curran and seaton’s theory is the idea that media concentration generally…
…limits or inhibits variety, creativity and quality
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curran and seaton’s theory is the idea that more social diverse patterns of ownership help to…
…create the conditions for more varied and adventuruous media products
who theorises about media effects?
albert bandura
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albert bandura’s theory is the idea that the media can implant ideas…
…in the mind of the audience directly
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albert bandura’s theory is the idea that audiences acquire…
…attitudes, emotional responses and new styles of conduct through modelling
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albert bandura’s theory is the idea that media representations of transgressive behaviour can lead audience members to…
…imitate those forms of behaviour
who theorises about cultivation?
george gerbner
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george gerbner’s theory is the idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way…
…in which people perceive the world around them (i.e. cultivating particular views and opinions)
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george gerbner’s theory is the idea that cultivation reinforces…
…mainstream values (dominant ideologies)
who theorises about reception?
stuart hall
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stuart hall’s theory is the idea that communication is a process involving…
…encoding by producers and decoding by audiences
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stuart hall’s theory is the idea that there are three hypothetical positions from which…
…messages and meanings may be decoded
dominant-hegemonic position:
the encoder’s intended meaning is fully understood and accepted
negotiated position:
the legitimacy of the encoder’s message is acknowledged in general terms, although the message is adapted or negotiated to better fit the decoder’s own individual experiences or context
oppositional position:
the encoder’s message is understood, but the decoder disagrees with it
