theorists Flashcards
who theorises about regulation?
livingstone and lunt
complete…
livingstone and lunt’s theory is the idea that there is an underlying struggle in recent UK regulation policy between the need to…
…further the interests of citizens and the need to further the interests of consumers
complete…
livingstone and lunt’s theory is the idea that the increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media …
…have placed traditional approaches to media regulation at risk
who theorises about cultural industries?
david hesmondhalgh
complete…
david hesmondhalgh’s theory is the idea that cultural industry companies try to minimise risk and maximise audiences through…
…vertical and horizontal integration
complete…
david hesmondhalgh’s theory is the idea that the largest companies or conglomerates operate across…
…a number of different cultural industries
complete…
david hesmondhalgh’s theory is the idea that the radical potential of the internet has been contained to some extent by its…
..partial incorporation into a large, profit-oriented set of cultural industries
who theorises about power and media?
curran and seaton
complete…
curran and seaton’s theory is the idea that the media is controlled by…
…a small number of companies primarily driven by the logic of profit and power
complete…
curran and seaton’s theory is the idea that media concentration generally…
…limits or inhibits variety, creativity and quality
complete…
curran and seaton’s theory is the idea that more social diverse patterns of ownership help to…
…create the conditions for more varied and adventuruous media products
who theorises about media effects?
albert bandura
complete…
albert bandura’s theory is the idea that the media can implant ideas…
…in the mind of the audience directly
complete…
albert bandura’s theory is the idea that audiences acquire…
…attitudes, emotional responses and new styles of conduct through modelling
complete…
albert bandura’s theory is the idea that media representations of transgressive behaviour can lead audience members to…
…imitate those forms of behaviour
who theorises about cultivation?
george gerbner
complete…
george gerbner’s theory is the idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way…
…in which people perceive the world around them (i.e. cultivating particular views and opinions)
complete…
george gerbner’s theory is the idea that cultivation reinforces…
…mainstream values (dominant ideologies)
who theorises about reception?
stuart hall
complete…
stuart hall’s theory is the idea that communication is a process involving…
…encoding by producers and decoding by audiences
complete…
stuart hall’s theory is the idea that there are three hypothetical positions from which…
…messages and meanings may be decoded
dominant-hegemonic position:
the encoder’s intended meaning is fully understood and accepted
negotiated position:
the legitimacy of the encoder’s message is acknowledged in general terms, although the message is adapted or negotiated to better fit the decoder’s own individual experiences or context
oppositional position:
the encoder’s message is understood, but the decoder disagrees with it
who theorises about fandom?
henry jenkins
complete…
henry jenkins’ theory is the idea that fans are active particpants in the…
…construction and circulation of textual meanings
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henry jenkins’ theory is the idea that fans appropriate texts and read them in ways that…
..are not fully authorised by the media producers
complete…
henry jenkins’ theory is the idea that fans construct their social and cultural identities through borrowing and inflecting…
…mass culture images, and a part of a participatory culture that has a vital social dimension
who theorises about ‘end of audience’?
clay shirky
complete…
clay shirky’s theory is the idea that the internet and digital technologies have had a profound effect on…
…the relations between media and individuals
complete…
clay shirky’s theory is the idea that the conceptualism of audience members as passive consumers of mass media context is…
…no longer tenable in the age of the internet
complete…
clay shirky’s theory is the idea that media consumers have now become…
…producers who ‘speak back’ to the media, as well as creating and sharing content
complete. ..
(jenkins) interaction in video games allow fans to…
…construct their identities through the shared online gaming experience and the role-playing environment
(hesmondhalgh) how did assassin’s creed minimise risk and maximise potential audiences?
by rereleasing the game onto different platforms, allowing audiences to play the game who had not been able to access the game previously
