Theorists Flashcards
Media Language
How the media through their forms, codes, conventions and
techniques communicate meanings
Semiotics - Roland Barthes
The Idea that Texts communicate their Meanings through a process of signification.
Narratology - Tzvetan Todorov
Genre Theory - Steve Neale
Structuralism- Claude Levi Stauss
Postmodernism - Jean Baudrillard
Representation
How the media portray events, issues, individuals and social groups
Theories of Representation - Stuart Hall
Theories of Identities - David Gauntlett
Feminist Theory - Liesbet Van Zoonen
Feminist Theory - Bell Hooks
Theories of Gender Performativity - Judith Butler
Theories around Ethnicity and Postcolonialism - Paul Gilroy
Media Industries
How the media industries’ processes of production, distribution and
circulation affect media forms and platforms
Power and Media Industries - Curran and Seaton
The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power
The idea that media concentration generally limits or inhibits variety, creativity and quality. More diverse ownerships helps create more varied and adventurous productions
Regulation - Sonia Livingston and Peter Lunt
Cultural Industries - David Hesmondhalgh
Audiences
How media forms target, reach and address audiences, how audiences
interpret and respond to them, and how members of audiences become producers
themselves
Media Effects - Albert Bandura
Cultivation Theory - George Gerbner
Reception Theory - Stuart Hall
Fandom - Henry Jenkins
End Of Audiences Theories - Clay Shirky
