Theorists Flashcards
Which theorist proposed that genres evolve through repetition and variation?
Steve Neale
Who introduced the idea that narratives follow the structure of equilibrium, disruption, and restored equilibrium?
Tzvetan Todorov
Which theory is associated with binary oppositions like good vs. Evil?
Levi-Strauss
Freytags Pyramid focuses on…
A five-act narrative structure
Who developed the concept of recurring character archetypes like the hero, villian, and donor?
Vladimir Prop
Semiotics, focusing on denotation and connotation, was developed by…
Roland Barthes
Who suggested that greenies pass through experimentation, classic, parody, and deconstruction stages?
Christian Metz
Who argued that media ownership limits creativity by prioritising profit over diversity?
Curran and Seaton
The theory that long-term media exposure shapes perceptions of reality was proposed by…
George Gerbner
Who critiques simplistic cause-and-effect models of media effects, arguing for active audience interpretation?
David Gauntlett
Which theorist is associated with the uses and gratifications theory?
Denis McQuail
Encoding/Decoding theory, which explores how audiences interpret media messages, is attributed to…
Stuart hall
Who discussed how audiences are constructed by media producers through targeting and categorisation?
John Hartley
Who argued that stereotyped simplify complex realities and are not always negative?
Tessa Perkins
Which theory critiques media’s portrayal of women as objects of male pleasure?
Laura Mulvey
Which theorist focuses on how violent masculinity is normalised in media?
Earp and Katz
Hegemonic masculinity, which reinforces patriarchal norms, is discussed by…
Raewyn Connell
Who developed the star theory, analysing celebrities in cultural texts?
Richard dyer
Livingstone and Luna explored the challenges of media in regulation in…
Balancing audience protection with creative freedom
Cultural industries, which use integration strategies to minimise risk, are discussed by…
David Hesmondhalgh
