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Media > Theorists > Flashcards

Theorists Flashcards

1
Q

Todovros

A

Narrative theory

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2
Q

What is todorovs narrative theory

A

1)equilibrium
2)disruption
3)recognition
4)attempt to repair
5)new equilibrium

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3
Q

Types of narratives

A

Linear, non-linear, multi-stranded narrative

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4
Q

Props

A

Character theory

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5
Q

What is props character theory

A

Hero, villain, princess, sidekick, mentor, false hero, dispatcher, donor

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6
Q

Katz

A

Uses & gratifications theory

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7
Q

What is the uses & gratifications theory

A

Personal identity
Information
Entertainment
Social interaction

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8
Q

Levi Strauss

A

Binary oppostites

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9
Q

What is binary opposites

A

Complete differences
E.g. good vs evil, tall vs small, light vs dark

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10
Q

Codes & conventions

A

Key components of a text that define key features (e.g. genre)

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11
Q

Alvadro’s

A

Racial stereotypes theory

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12
Q

What is the racial stereoptypes theory

A

There are 4 main stereotypes (exotic, dangerous, humorous, pitied)

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13
Q

Visual codes

A

Mise en scene, colour palette, camera angles/ shots, dress code, location

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14
Q

Laura mulvey

A

Male gaze theory

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15
Q

What is the male gaze theory

A

cinema narratives and portrayals of women are constructed in an objectifying and limited manner to satisfy the psychological needs of men, and more broadly, of patriarchal society.

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16
Q

Steve neale’s

A

Genre theory

17
Q

What is the genre theory

A

Steve Neale’s genre theory states that
pleasure is derived from ‘repetition and
difference’

18
Q

George Gerbner’s

A

Cultivation theory

19
Q

What is Gerbner’s cultivation theory

A

George Gerbner’s Cultivation theory suggests that
repeated exposure to media products over time can
subtly ‘cultivate’ (e.g. grow or develop) viewers’
perceptions of reality.

20
Q

Stuart Hall’s

A

Reception theory

21
Q

What is the reception theory

A

Not all audiences will respond to a text in the same way, lots of different factors affect how we under-
stand or ‘read’ a text. Media texts give out messages and it is up to us whether we agree with them or
not.

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