Theorists Flashcards
What is Roland Barthes semiotics?
Media is constructed through a process of denotation and connotation.
What is Levi Strauss’ theory of structuralism?
Media narratives use binary oppositions to explain and categorise the complexities of the world around us
What is Steve Neale’s Genre theory?
Genre creates pleasure through both repetition and difference
What is Baudrillard theory is post Modernism?
We now live in a post modern age, marked by a passive proliferation in media content and media messages
What is Todorov’s theory of narratology?
Equilibrium - balance routine
Disruption
Disequilibrium - Recognition of the disruption
Repair
New Equilibrium - A new order is established
What is Stuart Hall’s Representation Theory?
The media does not mirror real world events but produces an edited version of the events depicted, Stereotypes are often used to assert power.
What is Paul Gilroy’s Postcolonial Theory?
Black communities are constructed as other to white culture and are associated with criminal activity and lawlessness. The representation of colonies are still effected by previous events.
What is Van Zoonens Feminist theory?
The dominant representation mode in western culture is to see woman in a sexualised fashion. Male dominance is reinforced using active representation of masculinity
What is Bell hooks theory of intersectionality?
Feminist movements of the twentieth century have largely been dominated by a white view point.
What is Butler’s Theory of Gender Performitivity?
Our Gendered identities are not given naturally but constructed through representation and ritual.
What is Curran and Seaton’s Media ownership theory?
The media is controlled by small number of companies that makes products solely focused on earning profits.
What is Livingstone and Lunts Regulation theory?
Citizen oriented regulation focused on improving the lives of citizens while consumer oriented regulation seeks to give audiences a choice.
What is David Hesmondhalgh theory of cultural industry?
The media industry is prone to risks as a result os shifting audiences.
What is Bandura Modelling effects theory (Bobo Doll)
Violent behaviours are learnt through modelling
What is Gerbners cultivation theory?
Media products shape attitudes and perceptions of the world at large shaping our identities and values.
