Theories (sec A) Flashcards
What is the Bennett, Slater & Wall (2006) theory?
That all media production takes place in ‘the light of other media production’.
What is the Peter Fraser (2002) theory?
Creativity is brilliant, but the key to a strong media product is ‘professionalism and organisation’.
What is Barthes (1975)’ theory?
It is in relation to other media texts within a genre rather than in relation to lived experience that we make sense of certain events within a text.
What are Formalistic Conventions?
Repeated elements of Media form- eg: most trailers will feature a point of call.
What are stylistic genre conventions?
Repeated elements of a media genre- eg: most horror films will feature unexpected, bloody death.
Killborn
date & theory?
1992
Cathatic element to soaps- the audiences let out emotions as events develop on the screen
-are audiences going to be active or passive?
Dugdale
Date & theory?
2006
The audiences have the greatest power, it’s the audiences who tells you what they like.
Hall
Date & theory?
1980 Audience positioning: -preffered / Dominant reading Nagotiated reading Oppositional / resistant reading
Abercrombie
date & theory?
1995
Television producers set out to exploit genre conventions
Wales
Date & theory?
1989
Genre is an inter-textual (paying respect / using existing conventions) concept.
Closed narrative?
The issues withun the narrstive is solved
Open narrative?
The issues within the narrative are left open.
Syd Field’s narrative theory?
There is a Set-up, Confrontation, Resolution in every narrative.
Todorov’s 3 part narrative theory?
Equilibrium - normality
Disequilibrium - normality disrupted
New Equilibrium - new normality formed.
Feasey
date & theory?
2007
The Soap opera has traditionally focused on the home, family, domestic tribulations and strong woman, as such, it has been long said to appeal to the female viewers.
Barthes 5 narrative functions codes?
1 Hermeneutic / enogma code 2 Proairetic / action code 3 Semantic code (additional semes) 4 Symbolic code (symbolism, opposites) 5 Referential code
Hyperdermic needle theory
by who? When? What is the theory?
Katz & Lazarsfeld
1995
idiologies and messages are injected in the audience’s minds passively.
Dyer
Date & Theory?
1983
What sense of the world is the media product making?
What does it represent to us?
Mulvey
date & theory?
1975
Dominant POV is masculine- Male gaze. Women are obiectified.
Gauntlett
Date & theory?
2007
Identity is not given but constructed and negotiated.
Berger
date & theory?
1972
‘ways of seeing’: Men act and women appear.
Buckingham
date & theory?
2013
The media do not just offer us a transparent window to the workd, but a mediated version of the world. They don’t just present reality, they ‘re-present’ it.
Branson and Stafford
Date & Theory?
2001
Soaps rely on archetypal characters and stereotypes.
