Theories/ Models Flashcards
Tannenbaum and Schmidt Continuum: management styles
- Tells
- Sells
- Consults
- Implement
Tannenbaum and Schmidt Continuum: level of authority
Use of authority— freedom for subordinates
Stakeholder mapping
Stakeholder power (high-low) 1. Keep satisfied 2. Manage closely
Stakeholder interest (low to high) 3. Monitor (minimum effort) 4. Keep informed
Market mapping identifies:
How products/ brands are perceived by customers compared to others
Market mapping arrows
- High price 2. Innovative 4. Low price 4. Conservative (clockwise)
Market mapping criteria used by customers eg
Price vs quantity
Narrow product range vs wide
Traditional vs modern
Premium vs basic
PED measures if
All other factors stay the same eg weather competition
PED use:
Impact of exchange rates eg impact on strong pound depends on sensitivity of exports to higher prices in own currencies and how sensitive imports are to lower uk price
YED +
Goes same way
YED - means likely
Inferior products eg uk holidays vs holidays abroad
YED Change
If YED Is 0.5, a 1% change in income leads to a 0.5% change in quantity demanded
7ps
- Price
2.product
3.Place
4.Promotion
5.People (training, skills)
6.Process (transaction)
7.physical environment
Boston matrix: steps
Dogs: revive/ discard/ sell
Cash cows: less promo, finances other
?: invest to promote and distribute
Stars: some investment to maintain market share
Product life cycle stages
Development: high outflows, no inflows
Launch: time for distribution and develop brand
Growth: known, more distribution
Maturity: sale growth slows
Decline: sales fall
Product life cycle; consider
Sale falls could be temporary if or in decline