Theories: industry

Question 1

Curren & Seaton:
power & media industry

Answer 1

• believes most media studies are owned in small industries in big industries
• media industries are all about profit and power-> some are not
• producers are repetitive and similar ( for more profit)

Question 2

David Hesmondhalgh: the cultural industry

Answer 2

• Maximising profit , minimising risk:
  (to do this….)
  > star formatting
  > genre-based formatting
  >serialisation
  >remakes
• the media industry is a high risk business: competetive , hard for small independent companies to be sucessful -> inbalanced sheare in avaliable profits.
• Newspaper industry: increase in technology -> digital media ( e.g. online news (mail +), paywall)
  BUT, Guardian not using paywall but instead, use supplementary activities-> donation, brand recognitions to sell , holidays tickets, books
  subscription.

-Horizontal integration: aquireing companies with similar sctor

• vertitcal integration: acquring companies production, distribution and marketing

-Multi-sector integration: buying companies across country.

Question 3

Living stone& Lunt : regulation

Answer 3

-Citizen based regulation:
>to protect its citizens governments regulates thing on media to educate & entertain people.

> IPSO: newspapers( only who signed)-> Guardian is self-regulated
Ofcom: regulates advert, radio
ASA ( Advertising standards Authorities)

• Consumer-based regulation:
  more focused/ relies on consumer’s choice and promote product diversity.