Theories And Founders Flashcards

1
Q

Who is the founder of Limited Effects theory

A

Paul Lazarfield

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2
Q

Who found the Attitude change theory

A

Carl Hovland

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3
Q

Who found the Reinforcement theory

A

Joseph Klapper in his book the effect of Mass communication, 1960

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4
Q

Who found the dependency theory

A

Defer and Ball-Rockeach

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5
Q

Who found the Agenda setting theory

A

Maxwell Comb and Donald Shaw

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6
Q

Which theory opposes the Limited effects theory

A

The dependency theory by Defer and Rockeach

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7
Q

What is culturalist theory

A

Mass media can influence us according to the level of involvement we have in media. It can also increase and decrease accordingly

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8
Q

Who found the Symbolic interaction theory

A

Don Faules and Denis Alexander

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9
Q

Who wrote the books The Social construction of Reality?

A

Peter Berger and Thomas Luckman

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10
Q

What are neo-Marxist theories

A

Critical Cultural theory and The Frankfurt School

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11
Q

Who found the Cultivation analysis

A

George Gerbner

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12
Q

Which model is the explains propaganda influence

A

Laswell’s 5W 1H theory

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13
Q

Which model has the element of feedback in it

A

Shannon and Weaver’s Model

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14
Q

Which model states that the role of sender and receiver is interchangeable?

A

Osgood and Schramm Model

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15
Q

Which model has an ABX system and is known as a triangular model of Mass communication?

A

Newcomb’s Model

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16
Q

What is the SMCR model

A

Sender Message Channel Receiver model by David Berlo

17
Q

Which model states that the message needs a communicator before sending it across?

A

Westley and Maclean’s Model

18
Q

Who wrote the books “Four Theories of Press”

A

Fred Siebert, Theodore Peterson and Wilbur Schramm

19
Q

What are the four types of Normative theories

A

Social Responsibility Theory
Authoritarian Theory
Soviet Media Theory
Libertarian Theory

20
Q

Who’s ideals help form the Soviet Media Theory

A

Lenin, Stalin and Marxist.

21
Q

Libertarian theory was formed to oppose_____

A

Authoritarian Theory