Theories And Founders Flashcards
Who is the founder of Limited Effects theory
Paul Lazarfield
Who found the Attitude change theory
Carl Hovland
Who found the Reinforcement theory
Joseph Klapper in his book the effect of Mass communication, 1960
Who found the dependency theory
Defer and Ball-Rockeach
Who found the Agenda setting theory
Maxwell Comb and Donald Shaw
Which theory opposes the Limited effects theory
The dependency theory by Defer and Rockeach
What is culturalist theory
Mass media can influence us according to the level of involvement we have in media. It can also increase and decrease accordingly
Who found the Symbolic interaction theory
Don Faules and Denis Alexander
Who wrote the books The Social construction of Reality?
Peter Berger and Thomas Luckman
What are neo-Marxist theories
Critical Cultural theory and The Frankfurt School
Who found the Cultivation analysis
George Gerbner
Which model is the explains propaganda influence
Laswell’s 5W 1H theory
Which model has the element of feedback in it
Shannon and Weaver’s Model
Which model states that the role of sender and receiver is interchangeable?
Osgood and Schramm Model
Which model has an ABX system and is known as a triangular model of Mass communication?
Newcomb’s Model
