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Media > Theories > Flashcards

Theories Flashcards

1
Q

Bulmer and Katz 4 reasons why an audience may choose a particular text

A
  1. Diversion
  2. Personal relationships
  3. Personal identity
  4. Surveillance
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2
Q

Hyperdermic seringe theory

A

Suggests the media is like a drug which the audience are addicted to. Producers inject ideas into the minds of a passive audience, provoking a specific response

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3
Q

Socio economic scale

A

A- higher managerial, administrative, professional
B- intermediate managerial, professional
C1- supervisory, clerical, junior managerial, sales person
C2- skilled manual
D- semi skilled manual
E- casual labour, pensioners, unemployed, those who receive basic benefits

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4
Q

Young and Rubican split an audience into 7 sections dependant on how they respond to a text

A
  1. Mainstream
  2. Struggler
  3. Resigned
  4. Succeeder
  5. Explorer
  6. Reformer
  7. Aspirer
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5
Q

Maslows hierarchy of needs

A 
Physiological needs 
Safety 
Love/ belonging 
Esteem 
Self actualisation
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6
Q

Audience reception theory, the meaning of the text is produced by the audience rather than the producer

A

Preferred- audience understands and accepts the ideology offered
Negotiated- audience understands the ideology, but only accepts some of it
Oppositional- audience interprets ideology in the opposite way to what was intended

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7
Q

Gaitung and Ruge 1981 news values

A
  1. Immediacy
  2. Familiarity
  3. Amplitude
  4. Frequency
  5. Umbiguity (is it clear and definite)
  6. Predictability
  7. Surprise
  8. Continuity ( has story already been defined as news)
  9. Elite nations + people
  10. Negativity
  11. Balance (in comparison to other news stories)
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8
Q

Perkins stereotypes

A

1, stereotypes are not always bad
2, they are not always about minority’s or the less powerful
3, they can be held about ones own group
4, they are not rigid or unchanging
5, they are not always false

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9
Q

Uses and gratifications blumer and Katz

A

An audience theory which suggests that rather than absorbing all the media audiences will seek out a respond to texts that meet their needs.

Needs include diversion (entertainment) a, personal identity, surveillance, personal relationships.

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10
Q

Synergy

A

Use of one product to make another more successful

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11
Q

Hegemony

A

The practise among powerful groups of dominating the media, asserting their ideology and dissuading audiences from other ideologies through the use of propaganda

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12
Q

9 basic plot archetypes by Marxist

A
  1. Overcoming the monster
  2. The quest
  3. Voyage and return
  4. Rags to riches
  5. Rebirth
  6. Rebellion
  7. Tragedy
  8. Comedy
  9. Mystery
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13
Q

Gillian Dyer 13 lines of appeal

A
  1. Happy families
  2. Rich luxurious lifestyle
  3. Dreamt fantasy
  4. Successful romance and love
  5. Elite people and experts
  6. Glamours people
  7. Successful careers
  8. Art culture and history
  9. Nature and the natural world
  10. Beautiful women
  11. Self importance and pride
  12. Comedy and humour
  13. Childhood
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14
Q

3 stages of narrative todorov

A

Equilibrium
Disequilibrium
New equilibrium

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15
Q

Bechdel test

A
  1. Features at least 2 women
  2. The two women must be named
  3. They must talk to each other about something other than a man
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16
Q

AIDA 4 stages of advertising

A

A- awareness
I- interest
D- desire
A- action

17
Q

Young and Rubicams cross cultural consumer characterisation

A 
The explorer 
The aspirer 
The succeeder 
The reformer 
The mainstream 
The struggler 
The resigned
18
Q

Enigma codes

A

Controls how’s much we know and helps hold our interest. It creates mystery during the narrative

19
Q

Action code

A

Events or actions in the story that are important in developing a narrative

20
Q

Propp character theory

A 
The villain 
The donor 
The helper
The princess 
The dispatcher 
The hero 
The false hero
21
Q

Levi- Straus binary opposites

A

Believes texts are made up of binary opposites which enable audiences to make sense of the world e.g. Men and women, night and day

22
Q

Inoculation model/ desensitisation

A

The idea that the more exposure you have of something the less effective it is e.g. Violence, nudity, charity work

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