Theories Flashcards
What are the 7 Psychographic’s?
Mainstreamers Aspirers Succeeders Strugglers Individualists Explorers Reformers
What did Blumler and Katz suggest?
Uses and gratifications theory, media consumers chose texts that fulfil one or more of these needs.
What are the uses and gratifications suggested by Blumler and Katz?
Informed/educated Identify Entertained Interaction Escape
What does the Hypodermic Needle theory suggest?
Media texts were literally seen to ‘inject’ an idea into the audience’s head.
The audience are seen as passive.
What are Dyer’s 5 Utopian Solutions?
Community Abundance Transparency Energy Intensity
What did Hall’s theory find?
Preferred Reading
Negotiated reading
Oppositional reading
What did Gauntlet suggest? Pick and mix theory
Pick and mix theory- audiences can be very selective when reading texts
What did Barthes’ theory suggest?
Action/enigma codes symbolise different things
What is Todrov’s narrative theory?
Equilibrium
Disequilibrium
Equilibrium
What did Levi-Strauss find?
Binary opposition
What did Laura Mulvey’s theory say?
The male gaze
Films represent women as passive objects of desire
Audiences forced to view as a heterosexual male even if they cannot identify with that role.
What is moral panic?
The intensity of feeling expressed in a population about an issue that appears to threaten the social order.
What are Propp’s character roles?
The princess The donor The hero The false hero The helper The villain The King The dispatcher
Why did Gauntlett say about the growing role of the consumer?
The idea of ‘prosumers’
What theory promotes the sharing of news?
Two-step flow
What does Keen think about the growing role of the prosumer?
The growing role of the prosumer leads to a world of amateurs
What postmodern theorist explained the idea of sarcasm and irony?
Jameson
What do liberal pluralists believe?
Competition is good
Capitalism is encouraged
‘Every man for himself’
What do Marxists believe?
Capitalism is bad
Equality
What did Braudrillard suggest?
In a media saturated world a state of hyperreality exists where individuals base reality on the media
Habermas
Audiences should have a space to criticise those in power
