theories Flashcards
semiotics- barthes
ML
the idea that texts communicate through signification.
the idea that signs can function at the level of denotation and connotation.
red> a primary colour> anger and danger.
narratology- todorov
ML
the idea that all narratives are based around a structure that involves the movement of one state to another.
equilibrium > disequilibrium > new equilibrium
genre- neale
ML
the idea that genres may be dominated by repetition, but are also marked by differentiation, variation, and change.
the idea that genres can combine and overlap
( rom-com, sci-fi)
structuralism- levi strauss
ML
media can be easily understood through binary oppositions
(hero vs villain)
postmodernism- baudrillard
ML
the idea that in postmodern culture the boundaries between the ‘real’ world and the world of media have collapsed and they are hard to distinguish.
media effects- bandura
A
the idea that media can implant ideas in the mind of the audience directly.
the idea that audiences acquire attitudes, emotional responses, and new styles of conduct through modelling.
the idea that the representation of transgressive behaviour, such as violence or manipulation, can lead to audiences imitating those forms of behaviour.
cultivation- gerbner
A
the idea that exposure time repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them.
this reinforces mainstream, dominant values.
cultivation- gerbner
A
the idea that exposure time repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them.
this reinforces mainstream, dominant values.
reception- hall
A
the idea that communication is a process involving encoding by produces and decoding by the audiences.
the idea that there are 3 hypothetical positions from which messages and meanings may be decoded.
fandom-jenkins
A
the idea that fans are active participants in the construction and circulation of the textual meanings.
the idea that fans appropriate texts and read them in ways that are not fully authorised by media producers.
end of audiences- shirky
A
the idea that the internet and digital technologies have had a profound effect on the relations between media and individuals.
shirky argues that as we are in a digital age, audiences no longer play into the passive receiving role; they become active content creators and participants.
power and media industries- curran and seat on
I
the media is controlled by a small amount of companies primarily driven by the logic of profit and power.
generally limits variety, creativity, and quality.
regulation- livingstone and lunt
I
