Theories Flashcards
Roland Barthes - Semiotics
Text communicate the ideas through signification (denotation, connotation)
Tzvetan Todorov - Narratology
All narratives share a basic structure, moving from one equilibrium to the other
Steve Neale - Genre
Genres are dominated by repetition of codes and conventions, but also must incorporate different variation and change
Lévi Strauss - Structrualism
Texts can be understood through analysis of the underlying structure (binary opposites)
Jean Beaudrillard - Postmodernism
Boundaries between the ‘real’ and ‘meditated’ world have collapsed. (hyperreality)
Stuart Hall - Representation
Representation is the production of meaning through language (signs)
David Gauntlett - identity
Media helps us to construct our identities
Lisbet Van Zoonen - Feminist
Gender is constructed through discourse
Bell Hooks - Feminist 👎
Struggle to smash patriarchy
Judith Butler - Gender
Identity/gender is a performance - Performantivity
Paul Gilroy - Post colonial
Media often represents the world from a racist point of view, even though we live in a multicultural society
Curran And Seaton - Industrial
Media is controlled by conglomerates - driven by power and profit - limits creativity
David Hesmondhalgh - Cultural
Minimise risk and maximise audiences/profit through Vertical and Horizontal integration
George Gerbner - Cultivation
Repetitive patterns of representation can shape and influence the way audiences perceive the world
Stuart Hall - Reception
- Dominant-hegemonic position: fully understood
- Negotiated position: Message is adapted
- Oppositional position: Message fully understood - but disagree with it
