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Digital Media Unit 1 > Theories > Flashcards

Theories Flashcards

1
Q

Name the 2 narrative theories!

A

Binary Opposition, 5 Step Narrative

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2
Q

Name the 2 Representation theories!

A

Make Gaze, Stereotypes in Media

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3
Q

Name the 2 Genre Theories

A

Repetition and Difference, Audience Pleasures

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4
Q

Who made Binary Opposition?

A

Claude Levi Strauss (1958)

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5
Q

What is Binary Opposition?

A

When both main characters are the complete opposites of eachother

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6
Q

What theory did Claude Levi Strauss find?

A

Binary Opposition

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7
Q

Give an example of Binary Opposition

A

Mario vs Bowser

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8
Q

Who founded 5 step narrative?

A

Tzvetan Todorov (1969)

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9
Q

What are the 5 steps of the 5 step narrative?

A

1) Equilibrium
2) Disruption
3) Recognition
4) Repair
5) New Equilibrium

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10
Q

What theory did Tzvetan Torodov Find?

A

5 Step Narrative

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11
Q

Who found the Stereotypes in Media theory?

A

Walter Lippmann (1922)

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12
Q

What is the stereotypes in media theory?

A

People recognise stereotypes so that they can relate to and understand the product

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13
Q

What theory did Walter Lippmann find?

A

Stereotypes in media

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14
Q

Who found the Male Gaze theory?

A

Laura Mulvey (1975)

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15
Q

What is the male gaze theory?

A

Women are represented sexually in media for male pleasure

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16
Q

What theory did Laura Mulvey find?

A

Male Gaze

17
Q

Give an example of the Male Gaze theory

A

James Bond: Skyfall

18
Q

Who found Repetition and difference?

A

Steve Neale (1993)

19
Q

What is the repetition and difference theory?

A

Repeat features to match the genre
Differentiate features to attract an audience

20
Q

What theory did Steve Neale find?

A

Repetition and Difference

21
Q

Who found the Audience Pleasures theory?

A

Rick Altman (1999)

22
Q

What is the repetition and difference theory?

A

People react to a digital media product with emotional (sad, happy etc…) ; Visceral (fear, laughter) and Intellectual pleasures

23
Q

What theory did Rick Altman find?

A

Audience Pleasures

24
Q

What is the Rhetoric of Image theory?

A

The differences between connotation and denotation

25
Q

Who found the Rhetoric of Image theory?

A

Roland Barthes (1977)

26
Q

What is the theory of Invisible Fiction?

A

When the audience is involved in the storyline / production without knowing themselves (the storyline is based around the audiences public opinions)

27
Q

Who found the Invisible fiction theory?

A

John Hartley (1985)

28
Q

What is Subcultural Identity theory?

A

People use the media to form a new identity and personality

29
Q

Who found subcultural identity theory?

A

Dick Hebdige (1979)

30
Q

What is cultivation theory?

A

When the repeated viewing of content leads to desensitisation

31
Q

Who found cultivation theory?

A

Gerbner and Gross (1978)

32
Q

What is Moral Panic?

A

When the media creates fear in the population by exaggerating things

33
Q

Who founded the Moral panic theory?

A

Stanley Cohen (1972)

34
Q

What is the Ideal Sleves theory?

A

A theory that suggests that people idolise and aim to be certain celebrities and characters

35
Q

Who found the ideal selves theory?

A

Cary Rogers (1980)

36
Q

What is the Passive Audience Theory?

A

Audience consume a media product without really thinking about it. They don’t have to make decisions, choices or interact with the media product.

37
Q

What is Active Audience theory?

A

The audience makes physical or mental choices, decisions or actions when consuming the media product

Digital Media Unit 1 (1 decks)

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