Theories

Question 1

Name the 2 narrative theories!

Answer 1

Binary Opposition, 5 Step Narrative

Question 2

Name the 2 Representation theories!

Answer 2

Make Gaze, Stereotypes in Media

Question 3

Name the 2 Genre Theories

Answer 3

Repetition and Difference, Audience Pleasures

Question 4

Who made Binary Opposition?

Answer 4

Claude Levi Strauss (1958)

Question 5

What is Binary Opposition?

Answer 5

When both main characters are the complete opposites of eachother

Question 6

What theory did Claude Levi Strauss find?

Answer 6

Binary Opposition

Question 7

Give an example of Binary Opposition

Answer 7

Mario vs Bowser

Question 8

Who founded 5 step narrative?

Answer 8

Tzvetan Todorov (1969)

Question 9

What are the 5 steps of the 5 step narrative?

Answer 9

1) Equilibrium
2) Disruption
3) Recognition
4) Repair
5) New Equilibrium

Question 10

What theory did Tzvetan Torodov Find?

Answer 10

5 Step Narrative

Question 11

Who found the Stereotypes in Media theory?

Answer 11

Walter Lippmann (1922)

Question 12

What is the stereotypes in media theory?

Answer 12

People recognise stereotypes so that they can relate to and understand the product

Question 13

What theory did Walter Lippmann find?

Answer 13

Stereotypes in media

Question 14

Who found the Male Gaze theory?

Answer 14

Laura Mulvey (1975)

Question 15

What is the male gaze theory?

Answer 15

Women are represented sexually in media for male pleasure

Question 16

What theory did Laura Mulvey find?

Answer 16

Male Gaze

Question 17

Give an example of the Male Gaze theory

Answer 17

James Bond: Skyfall

Question 18

Who found Repetition and difference?

Answer 18

Steve Neale (1993)

Question 19

What is the repetition and difference theory?

Answer 19

Repeat features to match the genre
Differentiate features to attract an audience

Question 20

What theory did Steve Neale find?

Answer 20

Repetition and Difference

Question 21

Who found the Audience Pleasures theory?

Answer 21

Rick Altman (1999)

Question 22

What is the repetition and difference theory?

Answer 22

People react to a digital media product with emotional (sad, happy etc…) ; Visceral (fear, laughter) and Intellectual pleasures

Question 23

What theory did Rick Altman find?

Answer 23

Audience Pleasures

Question 24

What is the Rhetoric of Image theory?

Answer 24

The differences between connotation and denotation

Question 25

Who found the Rhetoric of Image theory?

Answer 25

Roland Barthes (1977)

Question 26

What is the theory of Invisible Fiction?

Answer 26

When the audience is involved in the storyline / production without knowing themselves (the storyline is based around the audiences public opinions)

Question 27

Who found the Invisible fiction theory?

Answer 27

John Hartley (1985)

Question 28

What is Subcultural Identity theory?

Answer 28

People use the media to form a new identity and personality

Question 29

Who found subcultural identity theory?

Answer 29

Dick Hebdige (1979)

Question 30

What is cultivation theory?

Answer 30

When the repeated viewing of content leads to desensitisation

Question 31

Who found cultivation theory?

Answer 31

Gerbner and Gross (1978)

Question 32

What is Moral Panic?

Answer 32

When the media creates fear in the population by exaggerating things

Question 33

Who founded the Moral panic theory?

Answer 33

Stanley Cohen (1972)

Question 34

What is the Ideal Sleves theory?

Answer 34

A theory that suggests that people idolise and aim to be certain celebrities and characters

Question 35

Who found the ideal selves theory?

Answer 35

Cary Rogers (1980)

Question 36

What is the Passive Audience Theory?

Answer 36

Audience consume a media product without really thinking about it. They don’t have to make decisions, choices or interact with the media product.

Question 37

What is Active Audience theory?

Answer 37

The audience makes physical or mental choices, decisions or actions when consuming the media product