Theories Flashcards
Describe Roland Barthes semiotic theory
Semiotics is how mythical ideologies can be created from signifiers and codes
Describe representation theory by Stuart hall
Representation is meaning through language, stereotyping reduces people to few simple characteristics, this tends to occur when there is an inequality of power
Describe van zoonen feminist theory
Gender is constructed through discourse and women are seen as objects linking back to a western patriarchal society
Describe gauntlett’s identity theory
Media with give us tools which will help us construct our identity, the media in todays society gives more variety to help us pick and mix our identity
Describe Stuart Hall reception theory
Someone will produce media that will be interpreted in different ways even if not in the way the producer intended
Describe gauntlett’s identity theory
There is an expectation for individuals to make choices about their identities, there are many diverse media messages to help audience choose identity