Theories

Question 1

Describe Roland Barthes semiotic theory

Answer 1

Semiotics is how mythical ideologies can be created from signifiers and codes

Question 2

Describe representation theory by Stuart hall

Answer 2

Representation is meaning through language, stereotyping reduces people to few simple characteristics, this tends to occur when there is an inequality of power

Question 3

Describe van zoonen feminist theory

Answer 3

Gender is constructed through discourse and women are seen as objects linking back to a western patriarchal society

Question 4

Describe gauntlett’s identity theory

Answer 4

Media with give us tools which will help us construct our identity, the media in todays society gives more variety to help us pick and mix our identity

Question 5

Describe Stuart Hall reception theory

Answer 5

Someone will produce media that will be interpreted in different ways even if not in the way the producer intended

Question 6

Describe gauntlett’s identity theory

Answer 6

There is an expectation for individuals to make choices about their identities, there are many diverse media messages to help audience choose identity