Theories Flashcards

1
Q

Describe Roland Barthes semiotic theory

A

Semiotics is how mythical ideologies can be created from signifiers and codes

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2
Q

Describe representation theory by Stuart hall

A

Representation is meaning through language, stereotyping reduces people to few simple characteristics, this tends to occur when there is an inequality of power

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3
Q

Describe van zoonen feminist theory

A

Gender is constructed through discourse and women are seen as objects linking back to a western patriarchal society

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4
Q

Describe gauntlett’s identity theory

A

Media with give us tools which will help us construct our identity, the media in todays society gives more variety to help us pick and mix our identity

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5
Q

Describe Stuart Hall reception theory

A

Someone will produce media that will be interpreted in different ways even if not in the way the producer intended

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6
Q

Describe gauntlett’s identity theory

A

There is an expectation for individuals to make choices about their identities, there are many diverse media messages to help audience choose identity

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