Theories’ Flashcards

1
Q

Define the Tannenbaum Schmidt Continuum (of leadership)

A

The Tannenbaum Schmidt Continuum shows where’s a managers approaches lies on the continuum, running from the mangers exerting rigid authority at one extreme, through to the team having having full freedom to act at the other.

> consists of 7 levels
each one consists of vary amounts of management control and team freedom - delegated freedom.

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2
Q

Name the seven levels of the Tannenbaum Schmidt continuum in order

A

Tells, Sells, Suggests, Consults, Joins, Delegates, Abdicate.

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3
Q

Define each of the seven levels of the Tannenbaum Schmidt Continuum.

A

Tells- Managers make all decisions with no thought or regard for anyone - very authoritative + strict,Theory X.
Sells- Managers make decisions but will sell benefits to the team- good communication skills required but ultimately the managers/ leaders does not allow employees real freedom.
Suggests- Ma

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4
Q

Blake mouton grid

A

The model assesses managers based on how much they care about their employees and how much they care about production.
The focus on task and the people within the business

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5
Q

What are the X axis and Y axis of the Blake mouton grid

A

X axis- concern for the task ( low and high)
Y axis - concern for people ( low and high )

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6
Q

Highlight the different management styles within the Blake mouton grid

A

Country club, team leader, produce or perish, impoverished and middle of the road

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7
Q

Explain each management style within the Blake mouton grid

A

Country club is an over-concern with work welfare and harmony leads to a happy but not every productive workplace. This leadership doesn’t motivate the workers to increase their output.

Team leader this is seen has ideal leadership style. High concern for people and production creates a happy, motivated and productive workforce. It is often uses non-financial methods of motivation.

Middle of the road, average concern of workers needs and average focus on production leads to mediocre (common) results. Although productive output is higher than in the impoverished or country club style, it could be better.

Impoverished style, low concern for people and low concern for production. This is poor management of both human and production resources. This results in low levels of motivation in the workforce and low levels of productivity or failing quality.

Produce or perish style, an authoritian focus on the work with strict rules that leads to neglect of workers needs and demotivated workforce. This may result in high levels of absenteeism and labour turnover.

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8
Q

Scientific decision model

A

This model shows how scientific decision making process works.
-Decision made scientifically are based on DATA and their outcomes are compared to initial objectives.
-takes a logical and rational approach to decision making with a series of stages that follow up from each other. Decisions need to review and this might lead to a change in objectives.

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9
Q

What are the steps of the scientific decision model

A
  1. Set objectives
  2. Gather data
  3. Analyse data
  4. Select
  5. Implement
  6. Review
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10
Q

What is an advantage of the scientific decision making model?

A

(+) Making decisions based on data reduces the risk of making expensive mistakes. It is logical and structured approach which can be adapted if necessary- for example, having analysed the data, you might review the objectives and change if needed.

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11
Q

What are the weaknesses of the scientific decision making model

A

(-)it can be costly and time consuming because it involves collecting and analysing a lot of data.
(-) takes away the human element so may be less creative or original than section based on intuition.

Additionally, making sure you have reliable, up-to-date data.
Decisions based on biased or out-of-date data will be unreliable.

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12
Q

Decision trees

A

Decision tree is a mathematical model used to help managers make decisions.

• A decision tree uses estimates and probabilities to calculate likely outcomes.
• A decision tree decides whether the net gain from a decision is worth while.

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13
Q

Why do businesses use decisions trees?

A

When a business makes decisions, they know what the costs will be, but often isn’t certain.
Probability is the likelihood of an event occurring. Managers often don’t know how likely it is that an outcome will happen, so they make a subjective estimate based on experience or past data.

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14
Q

Net gain ( decision trees)

A

Net gain is the financial gain after initial costs of the decision have been subtracted.

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15
Q

Why are decisions trees useful?

A

Decision trees show which course of action is probably the best.

• When creating a decision tree, managers first identify which course of action are often to the business.
• They outline the possible outcomes of each course of action and assign probabilities to them, estimating the probabilities they don’t know.

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16
Q

Benefits of using decision trees

A

(+)Choices are set out in a logical way.
(+)Potential option and choices and considered at the same time.
(+)Use probabilities enables the ‘risk’ of the options to be addressed.
(+)Easy to understand.
(+)Likely costs are considered as well as potential benefits.

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17
Q

Drawbacks of using decision trees

A

(-)Probabilities are just estimates.
(-)Uses quantitive data- ignores qualitative data.
(-)Assignment of probabilities and expected value prone to bias.
(-)Decision making technique doesn’t necessarily reduced the amount of risk.

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18
Q

Stakeholder mapping

A

Managers have to think which stakeholder group is most important to them. Stakeholder mapping helps identify how much interest and power(or influence) over the business different stakeholder have.

Not all stakeholders are equal- they vary in terms of power and influence. This might affect the way a business communicate to different groups and how much attention is paid to their views.

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19
Q

What are the four quadrants of the stakeholder mapping

A

keep satisfied, manage closely, monitor (minimum-effort) , keep informed.

A stakeholder map helps a business decide how to best manage its stakeholders. Each group is mapped to one of four quadrants, which determines how much communication is needed and much attention is paid to their views when making decisions.

20
Q

Explain stakeholder mapping

A

Stakeholders with high levels of power and high level of interest in the business need to be managed most closely, as their satisfaction is VITAL to the business. The group requires the most effort.

Stakeholders with little power and interest in the business require monitoring but are less important to the business.

21
Q

Market mapping

A

A market map identifies how products/brands are perceived by customers relative to other product/brands in the market.

A market map shows extremes for two measures that are important for customers e.g low price vs high quality, basic vs luxuries, young customer appeal vs mature customer appeal

It’s laid out as a matrix, and the product or brand are positioned on it according to where they are judged to lie between each pair of extremes.

22
Q

Advantages of market mapping

A

Business can get lots of information from analysing market maps…

(+) Market maps can help a business spot gaps in the market. It can try to fill it with a new product or brand knowing that there won’t be any close competitors. Other market research will be needed to find out there is actually demand for a product in that gap.
(+) Market maps can show a business who its close competitors are. They can then plan the best strategy to persuade customer away from them.
(+)If the sales of a product are declining, the company might use market mapping to find out how customers view their products and then try and reposition it on the map.
(+) Market maps can show how much a customer expects to pay. This can help with its pricing strategy.

23
Q

Disadvantages of market mapping

A

(-)However, market mapping can simplify things too much.
(-) The positions of the brand and products on a market map is usually a matter of opinion and may be biased e.g different views on the quality of product.

24
Q

STP- SEGMENTATION, TARGET, POSITION

A

STP aims to focus marketing efforts where they’ll be the most effective. It’s a strategic approach to identify and fulfil the needs of specific customers segments.

25
Q

STP is a marketing process with three processes , what are the 3 process

A

SEGMENTATION, TARGETING, POSITIONING

26
Q

Explain each STP process

A

Segmentation- divide the market into groups with similar characteristics or needs (e,g into age or income groups)

Target- decide which market segmentation of focus on adapt the product and the marketing mix to appeal to this group.

Position- position the product in the target customer so they see it better than the competition.

27
Q

7p’s of the marketing mix

A

The 7p’s is combination of seven elements that aim to work together it achieve the objective of marketing strategy.

28
Q

What are the 7p’s

A

PRODUCT, PRICE, PLACE, PROMOTION, PROCESS, PHYSICAL ENVIRONMENT, PEOPLE

29
Q

PRODUCT LIFE CYCLE

A

This model sets out the typical stages that sales of product may go through over time.

It’s valuable for planning marketing strategies and changing the marketing mix.

Marketing decisions will be based on where a product is in its life cycle.

30
Q

What are the 5 process of the product life cycle

A

Development, introduction, growth, maturity, decline

31
Q

(1) Development- product life cycle

A
  1. development- this is what happens as the product idea is turned into reality. The research and development department develop the product.
    -The marketing department does market research.
    -The costs are high, and there aren’t any sales yet to cover the costs.
    -Development has a high failure rate, this is because there’s often not enough demand, or because the business can’t make the product cheaply enough to make a profit.
32
Q

(2) introduction- product life cycle

A
  1. Introduction- this is when the product is put on to market. It may take time to get distributors and for the product and brand to develop.
    - It’s sometimes launched with complementary products e.g the PlayStation was launched with games.
    - The business often promotes the product heavily to build sales- but business need to make sure they’ve got enough resources and capacity to meet the demand that promotion create.
    - The initial price of production may be high to cover promotional costs. This is called skimming.
    -The price can start off low to encourage sales. This is penetration pricing.
    - Sales goes up but the sales revenue has to pay for high fixed cost of development before the product can make a profit. This business usually ditches products with disappointing sales after this stage.
33
Q

(3) growth - product life cycle

A

3.Growth- this is when sales are growing fast as the product becomes better known and distribution increases.

34
Q

(4) maturity- life product cycle

A
  1. Maturity – sales growth now slows and the business will start to look ahead and decided what action to take.
35
Q

(5) decline

A

5.Decline- this is where sales fall.

36
Q

MASLOW’s HIERARCHY OF NEEDS

A

Maslow’s hierarchy of needs sets out levels of needs that people have. At any moment someone will be motivated by the desire to fulfil the next level of hierarchy.

Maslow said that people start by meeting the needs at the bottom of the pyramid. Once they’ve sorted out those needs, they can move on to the next level up.

Maslow’s theory is appealing as each of the five different needs have some importance to workers. However, it isn’t always obvious which level an individual is at. Different workers may put their needs in a different order. E.g some may value friendship and teamwork over achievement and meeting potential.

37
Q

What are the 5 levels of Maslow hierarchy of needs

A

BOTTOM OF THE PYRAMID
Basical physical needs
Safety
Social needs
Self esteem
Self actualisation
TOP OF THR PYRAMID

38
Q

(1) BASIC PHYSICAL NEEDS

A

Basic Physical needs – food, water, shelter, clothes.
-Business meets these needs by paying workers enough and providing a warm, dry work environment.

39
Q

(2) SAFETY

A

Safety – safe work environment with job security
-Health and safety policies and secure employment contracts meet these needs.

40
Q

(3) SOCIAL NEEDS

A

Social needs- friendship, team work
-team working and social outings are designed to meet these.

41
Q

(4) SELF ESTEEM

A

Self esteem- achievement
-business give employees recognition and offer promotion

42
Q

(5) SELF ACTUALISATION

A

Self actualisation- meeting potential
- Business meets these needs by giving the opportunity to develop new skills and take responsibility.

43
Q

SWOT ANALYSIS

A

SWOT analysis is one part of the process of a strategic planning. It involves an internal audit which may take place before a business develops an appropriate strategy.

It’s a four-factor model and helps managers to make strategic decisions.

SWOT analysis will be unique to each business ( and for different parts of the business). It will change over time as conditions change and so the analysis needs to be undertaken regularly.

However, SWOT analysis does not guarantee that a strategy is successful. For example, conditions may change faster than the business has realised, the wrong strategy may be selected or it may be poor.

44
Q

What does SWOT anlysis stand for

A

STRENGTHS, WEAKNESS, OPPORTUNITIES, THREATS

45
Q

STRENGTH AND WEAKNESSES

A

The strengths and weaknesses of each department are internal factors that the business can influence.

46
Q

OPPORTUNITIES AND THREATS

A

The opportunities and threats are beyond control of the business. The business has to understand them in order to react appropriately.

External factors that might pose opportunities or threats include political, legal, economic, social, technological and environmental and competitor behaviour.

47
Q

Q

A