theories

Question 1

barthes semiotics:

Answer 1

• media lang
  media products communicate meaning and they can be generally agreed upon by society

Question 2

todorov’s narrative

Answer 2

• media lang
  equilibrium, distruption, tries to fix, new equilibrium

Question 3

steve neale genre theory

Answer 3

• media lang
  repetitions of genre conventions

Question 4

levi strauss structuralism

Answer 4

• media lang
  binary oppositions to demonstrate significance

Question 5

baudrillard’s postmodernism

Answer 5

• representation
  reality and constructions made in the media are hard to differentiate creating hyperreality

Question 6

david gauntlett identity

Answer 6

• representation
  audiences contruct their own personality through media, pick n mix

Question 7

van zoonen femenist

Answer 7

• representation
  gender is contstructed through codes and conventions, woman’s bodies are used for men

Question 8

bell hooks femenist

Answer 8

• representation
  femenism is a struggle to end patriachy, it is a political movement, race, class and gender determine which individuals get it worse

Question 9

judith butler gender performativity

Answer 9

• representation
  identity is a performance constructed through acts we perfom everyday

Question 10

paul gilroy postcolonial

Answer 10

• representation
  post colonial ideas and attitudes have constructed racial hierarchy in soiety

Question 11

staurt hall steryotypes

Answer 11

• representation
  representations are contructed through media language, steryotypes occur when there are inewualities in power

Question 12

curran and seaton power and media

Answer 12

• industry
  industry is driven by profit and power, limits creativity

Question 13

regulation livingstone and lunt

Answer 13

• industry
  struggle between protecting consumers from harmful material and intrests of consumers for value of money and market competition

Question 14

cultral industries hesmondhaldgh

Answer 14

• industry
  minimise risk maximise profit

Question 15

albert bandura media effects

Answer 15

• audience
  young children imitate agressive behaviour they see in games in real life

Question 16

george gerber cultivation

Answer 16

• audience
  exposure to repeated patterns of representations can shape public perception

Question 17

staurt hall reception

Answer 17

• audience
  preferred, negotiated, opositional

Question 18

henry jenkins fandom

Answer 18

• audience
  fans are active participants and construct their own media from the product and create their own identites

Question 19

end of audience clay skirky

Answer 19

• audience
  audiences speak back to their products now and share with one another