theories Flashcards
Sees people are more than enough to find and judge good ideas from bad. The theory says people are rational and their rational thoughts lead them to find out what is good and bad. The Libertarian thoughts are exactly against or opposite to the authoritarian theory.
Libertarian Theory
Allows free press without any censorship but at the same time the content of the press should be discussed in a public panel and media should accept any obligation from public interference or professional self-regulation or both. It gives total media freedom on one hand but external controls on the other hand.
Social Responsibility Theory
The Soviet Union was restructured with a new political system based on Marxist-Leninist principles. So the Soviets originates a theory from Marxist, Leninist, and Stalinist thoughts
Soviet Media Theory
The basis on which our analysis perspectives, programs, and participation in the movement are based. The struggle between social classes defines economic relations. Most likely will lead to the communist revolution.
Marxist Theory
The crimes we shall expose are to be judged not by the standards of Communist regimes, but by the unwritten code of the natural laws of humanity. The new government then creates a “dictatorship of the proletariat”.
. Marxist Theory and Leninist Theory
The method of rule, or policies of Joseph Stalin, Soviet Communist Party and state leader from 1929 until his death in 1954. Stalinism is associated with a regime of terror and totalitarian rule.
Stalinist Theory
refers to media such as radio and television that reach target audiences using airwaves as the transmission medium.
Broadcast Media
consists of paper and ink, reproduced in a printing process that is traditionally mechanical.
Print Media
refers to the ability to transform different kinds of media into digital code, which is then accessible by a range of devices, from the personal computer to the mobile phone, thus creating a digital communication environment.
Media Convergence
– refers to content organized and distributed on digital platforms.
New Media –
refers to the traditional means of communication and expression that have existed since before the advent of the Internet.
Traditional Media
a collection of paper, parchment or other material with a piece of text written on them, bound together along one edge, usually within covers. Each side of a sheet is called a page and a single sheet within a book may be called a leaf.
A book
_______ also a literary work or a main division of such a work. _______ became part of the mass media after the printing process was invented.
A book
The principal source of information and entertainment for people exposed to mass media. It is believed to be the most authoritative, influential, and exciting medium for reaching a very large audience. It combines visual images, sound, motion and color to achieve the viewer’s empathy. It allows the development of creative and imaginative ad messages in a unique way. It is considered intrusive in nature as the audience has no control over the nature and pace of the advertisement.
Television
This is a premier mass medium for users and advertisers. It has a widespread reach and delivers the ad message to a large number of people across the length and breadth of a country. Commercial broadcasting is undertaken in major cities, even rural areas. It is one of the personal mediums and offers selectivity, cost efficiency, and flexibility advantages over other media
Radio
coexistence of traditional and new media;
Media convergence
source of entertainment comprising audiences from all classes and socio-economic groups of society. Films are watched by a significant number of people every day.
Cinema and Video Advertising
A worldwide medium that provides means of exchanging information through a series of interconnected computers.
Internet
Media fulfills several roles in society, including the following:
entertaining and providing an outlet for the imagination,
educating and informing,
serving as a public forum for the discussion of important issues, and
acting as a watchdog for government, business, and other institutions.
invention of the printing press enabled the mass production of media, which was then industrialized by ___________________in the early 1800s. These innovations led to the daily newspaper, which united the urbanized, industrialized populations of the 19th century.
Johannes Gutenberg’s & Friedrich Koenig
In the______________,_______ allowed advertisers to reach a mass audience and helped spur the consumerism of the 1920s—and the Great Depression of the 1930s. After World War II, _________ boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of homogenization. The spread of cable and subsequent deregulation in the 1980s and 1990s led to more channels, but not necessarily to more diverse ownership.
20th century, radio, television
The ability to make technology small and affordable enough to fit into the home is an important aspect of the popularization of new technologies.
Transitions
The concept not only includes the published products but also regards the organizational context shaping the journalistic routines and norms behind the printed products
Print media
primary form of publication, which offers news at a reasonable price.
Print media
covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the media and press.
Broadcast media
communicate with the public.
Broadcast media
means media that is published over the Internet, and includes, without limitation, websites, blogs, and social media.
Online Media
native; local; originating or produced naturally in a particular region.
Indigenous knowledge - knowledge that is unique to a specific culture or society;
Indigenous -
transmission of information through local channels or forms. It is a means by which culture is preserved, handed down, and adapted.
Indigenous communication
original information created by a local group of people. This also refers to content about indigenous peoples that may be distributed through dominant forms of media or through forms of communication unique to their people group
Indigenous media and information
