Theories Flashcards
Barthes
Semiotics
Hermeneutic, Proairetic, Semantic, Symbolic, and Referential
Judith Butler
Gender is a performance
Representation
Stuart Hall
Reception from the audience- audience
Using stereotypes- representation
othering- representation
Mulvey
Male gaze
Representation
Van Zoonen
Representation of gender- pick and mix
Feminist lenses (liberal, radical, social)
Bell Hooks
Intersectionality
Bandura
Audience copies the media
Hypodermic needle
Magic bullet
Media effects
Audience
Gauntlett
Individuals take elements of the media and adopt into their own identity
Media reflects society and identity
Audience
Gerbner
Meta narratives- cultivation theory
Audience
Curran & Seaton
More control= more power
Industries
Livingstone & Lunt
Balance between appealing to consumer and citizen
Useful/ sage + entertaining
Regulation
Industries
Hesmondhalgh
Risk & chance of reward
Industries and whole
Steve Neale
Repetition and difference- audience recognise signifiers of a genre
Genre
Hyperdermic needle effect
Bandura
Intended message is what directly received and accepted by audience
Audience
Best friend effect
Character who would be your idea of a best friend
Goodwin
Relationship between visuals and music
Genre characteristics
Relationship between lyrics and visuals
Intertextual
Star images and motifs(requirements of label)
Notions of looking
Performance or concept based
Language
Todorov
Narrative
Equilibrium, disruption, recognition, disequilibrium
Language
Levi Strauss
Binary opposites
Language
Jean Baudrillard
Postmodernism
Language
Paul Gilroy
Postcolonialism
Representation
Jenkins
Fandom. Prosumers. Formation of subculture that stems from product or ip
Audience
Clay Shirky
End of audience that you can predict. Audience become active. Society and culture evolved you can’t use stereotypes to plan a response.
Audience
