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Media > Theories > Flashcards

Theories Flashcards

1
Q

Barthes

A

Semiotics
Hermeneutic, Proairetic, Semantic, Symbolic, and Referential

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2
Q

Judith Butler

A

Gender is a performance
Representation

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3
Q

Stuart Hall

A

Reception from the audience- audience
Using stereotypes- representation
othering- representation

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4
Q

Mulvey

A

Male gaze
Representation

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5
Q

Van Zoonen

A

Representation of gender- pick and mix
Feminist lenses (liberal, radical, social)

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6
Q

Bell Hooks

A

Intersectionality

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7
Q

Bandura

A

Audience copies the media
Hypodermic needle
Magic bullet
Media effects
Audience

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8
Q

Gauntlett

A

Individuals take elements of the media and adopt into their own identity
Media reflects society and identity
Audience

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9
Q

Gerbner

A

Meta narratives- cultivation theory
Audience

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10
Q

Curran & Seaton

A

More control= more power
Industries

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11
Q

Livingstone & Lunt

A

Balance between appealing to consumer and citizen
Useful/ sage + entertaining
Regulation
Industries

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12
Q

Hesmondhalgh

A

Risk & chance of reward
Industries and whole

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13
Q

Steve Neale

A

Repetition and difference- audience recognise signifiers of a genre
Genre

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14
Q

Hyperdermic needle effect
Bandura

A

Intended message is what directly received and accepted by audience
Audience

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15
Q

Best friend effect

A

Character who would be your idea of a best friend

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16
Q

Goodwin

A

Relationship between visuals and music
Genre characteristics
Relationship between lyrics and visuals
Intertextual
Star images and motifs(requirements of label)
Notions of looking
Performance or concept based
Language

17
Q

Todorov

A

Narrative
Equilibrium, disruption, recognition, disequilibrium
Language

18
Q

Levi Strauss

A

Binary opposites
Language

19
Q

Jean Baudrillard

A

Postmodernism
Language

20
Q

Paul Gilroy

A

Postcolonialism
Representation

21
Q

Jenkins

A

Fandom. Prosumers. Formation of subculture that stems from product or ip
Audience

22
Q

Clay Shirky

A

End of audience that you can predict. Audience become active. Society and culture evolved you can’t use stereotypes to plan a response.
Audience

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