Theoretical factors

Question 1

Questionnaires

Answer 1

Strengths - Open-ended means there’s detailed data, reliability, large sample, closed-ended means it’s easy to quantify, detachment.
Limitations - Participants may lie, right answerism, lack of rapport and someone other than intended participant may respond.

Question 2

Interviews

Answer 2

Strengths - In-depth detailed data, structured are reliable and hard to quantify.
Limitations - Demand characteristics, small sample, group means peer group influence and unstructured means unreliable.

Question 3

Observations

Answer 3

Strengths - In-depth detailed data and verstehen.
Limitations - Hawthorne effect, hard to quantify, small sample and unreliable.

Question 4

Experiments

Answer 4

Strengths - Reliable and allows for causation to be determined.
Limitations - Validity decreased in lab, researchers effects and small sample.

Question 5

Official statistics

Answer 5

Strengths - Large sample, valid and reliable.

Question 6

Unofficial statistics

Answer 6

Strengths - Large sample, valid and reliable.
Limitations - Could be subjective to views of organisation.

Question 7

Personal, public and historical documents

Answer 7

Strengths - In depth and detailed.
Limitations - Unreliable, open to interpretation and biased/personal opinion.

Question 8

Content analysis

Answer 8

Strengths - Reliable.
Limitations - Open to interpretation.