Theme 6 Flashcards
judgement
deciding on the likelihood of events given incomplete information
decision making
involves selecting one option from several possibilities, the process is much more complex and time consuming
problem solving
differs from decision making in that people must generate their own solutions rather than choosing from presented options
Bayesian inference
.
base-rate information
the relative frequency of an event within a given population, ignoring based rate information means that people conclude that there is a 85% chance that the lady identifying the cab was correct, not taking into account the fact that she is wrong 20% of the time
engineer vs lawyer problem - ignoring the base-rate information
heruistics
strategies that ignore part of the information, with the goal of making decisions more quickly, frugally or accurately rather than ore complex methods
representativeness heruistics
deciding an object belongs to a certain category because it appears to be typical or representative of that category
conjunction fallacy
the mistaken belief that a combination of two events (A and B) is more likely than the event occurring on its own
double conjunction fallacy
a stronger form of the conjunction fallacy in which the combination of the statements is judged more likely than each of the statements judged separately
availability heuristics
the frequencies of events can be estimated by how hard or easy it is to subjectively retrieve them from the long-term memory
based on what are availability heuristics used
the more likely based on direct previous experience, then on affect heurisitcs - using one’s emotions to influence rapid judgements, and the least likely based on media coverage plus their own experience
affect heuristics
using one’s emotions to influence rapid judgements
anchoring and adjustment heuristic
when someone makes an initial estimate (an anchor) and then adjusts it to make a final estimate, the adjustment is generally insufficient
limitations within heuristics
- heuristics are often defined vaguely
- theorising based on a heuristic approach has been limited
- inaccurate judgements are not necessarily due to biased processing, instead, they can occur because people have been exposed to a small and biased sample of information
- emotional and motivational factors influence our judgements in the real world but were rarely studied in the laboratory until relatively recently
recency and availability