theme 4 - voting behaviour Flashcards

1
Q

What is meant by your class?

A

Your income / wealth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What classes are considered “white collared” and what classes are considered “blue collars”?

A

White collared - Class A/B
Blue collared - Class D/E

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

In 2017, what percent of Class A/B voted for the conservatives?

A

47%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

In 2017, what percent of Class D/E voted for labour?

A

47%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Why is there such a correlation between class and voting behavior?

A

There is a correlation due to party policies. The conservatives are known for prioritizing low taxes and less welfare support. These policies appeal to the wealthy as they’re less reliant on the state and want to keep the majority of their income for themselves - they have more to lose from higher taxes. Whereas Labour has always advocated for High taxes and re-distribution of wealth – appealing to the half of the population that would greatly benefit such provisions and couldn’t afford such healthcare/education themselves.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

How does the 2023 manifesto for both the conservatives and labour reflect them appealing to their classes?

A

The conservatives 2023 manifesto, their top priority was to half inflation. This focus on a stable economy will appeal to all classes, yet especially the wealthy, as they have more to lose from an unstable economy. Whereas one of the top five priorities in the labour manifesto 2023, was to reform the education system and create more opportunities for the less advantaged. In order to fund this, this would involve a larger tax burden. Labour have also advocated in the past for the wealthier to be taxed 50% of their income once they pass a certain threshold. Yet the conservatives believe this to hinder innovation and incentivizes.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is class dealignment?

A

class dealignment is where people do not identify with a class as much due to its blurred definition. it is unclear what makes you a certain class now - is it wealth, occupation, etc?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What does Embourgeoisement mean?

A

is the theory more perceive themselves as middle class. This may have happened in the last 30 years, due to incomes rising and quality of life/living standards following suit. Therefore, it now seems ill-informed to claim we are “working class” when we live a comfortable life in a stable country – much better conditions than the once “working class” had to deal with.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

How does both Embourgeoisement and class dealignment show class may not be a strong indicator for voting behavior anymore?

A

Class dealignment - if people are unaware of what their class is, or do not identify nor think about their class, it is unlikely to shape their political beliefs.

The rise of embourgeoisement in Britain would suggest more people should be voting conservative if their class dictated their vote. However the conservatives have not risen drastically in popularity alongside living standards - thus implying class is not the main indicator of voting behavior. Given the recent polls for the next election (Conservatives said to win only 24% of the vote) depsite lvng standards being the highest they have been in recent history - there appears little correlation.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How do the different classes vote now instead?

A

The conservatives have advanced more strongly than labour by working class voters in the last 3 general elections.

The working class have started to vote more for right wing groups, given the new adoption of populism in the Uk in recent years (namely, since Boris Johnson) - the conservatives now have a heavy focus on immigration - something that will appeal to the typical British working man who feels like migration has gotten out of control / harming their job prospects.

The middle / upper class have also began voting for the labour party. 50% of the 18 year old population are expected to go to university this year - the more educated you are, the more you open yourself to oppositional views and debates from both sides of a contested area. You are more likely to meet people from different socio-economic backgrounds than you would’ve done had you stayed at home working in the same village you were bought up in.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How does the North / South divide show how geography effects voting behavior?

A

The north south divide describes the conflicting interests of the north and south that generally align with a party that represents their side of the debate. This is known as the red wall division.

The think tank the The Institute for Public Policy Research found that the average wage in the North East is 31k while the average wage in the south east is 37k.

The north isn’t as affluent as the south, and therefore can be seen to support labour as labour has a larger focus on the re-distribution of wealth, etc. Labour has a strong historical link to rural towns, and a strong link to trade unions - as the North has stronger links to production and industrialisation. The North earns less per capita than the South, and thus would benefit from Labour’s policies.

Whereas the conservatives typically attract voters from the South. The South is home to Englands biggest business districts, and is known for its earning potential. More millionaires are situated in the south than anywhere else in the Uk - and thus will be more attracted towards the conservatives policies of taxation.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How did the 2019 election undermine geography’s influence on voting behavior?

A

The 2019 election was dubbed the “Brexit election” - where geographies influence was shown to be undermined by the fall of the red wall.
^Dennis Skinner lost his seat in the 2019 election to the conservatives, despite being the longest serving MP (39 years)
^Tony Blairs former constituency Sedgefield turned conservative

The country is also unsure on who labour prioritises geographically now, since Keir Starmers movement towards a more centred, mainstream style of policies. A survey in 2021 by Redfield showed how 42% said they thought labour prioritised the North; and 31% said London.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What was the real reason however for the conservatives success in the north during the 2019 election?

A

However this was due to other factors like Brexit and the dislike towards Jeremy Corbyn, rather than how popular the conservatives were with the north. Instead, their victory in the north can be seen as tactical voting to ensure other priorities are met, rather than they see merit in conservative ideals. In 2019, YouGov stated in their most recent poll of Jeremy Corbyn approval rating, he was voting “strongly disliked” by 64% of those that took part. Labours manifesto was called “the longest suicide note in history” due to its radical nature.

Boris Johnsons “levelling up” and his Hsp2 plans to build a railway track that connected the North to the South enticed the North to vote for conservatives instead of Labour, as it was shown they were better considering the Norths priorities.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Has does gender effect voting behavior?

A

Labour has always been seen to be a party that better aligns with policies that would directly benefit women. For example, maternity leave is generally celebrated by labour while the conservative stays sceptical on how it effects the economy and jobs. Labour was also the party to introduce the minimum wage (Act of 1998 under Tony Blair) an act that notably effected women the most, especially due to the gender wage gap – women are more vulnerable to low pay. The Labour Party also has less sex scandals than the conservatives.

Men on the other hand tend to earn more and maybe more attracted to lower taxes and a smaller focus on a welfare system. The 2017 election well supports this, with more men voting conservative and more women voting labour – although the difference was marginal. The collapse of UKIP in 2017 also saw more men voting for the conservatives, as UKIP embodied policies of low tax and harsh immigration laws.
^more men are typically in the big wage, white collared industry than woman.
^men may take a more realist / non-sympathetic stance on international affairs, just like the conservatives.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Why is gender not so influential on voting behavior?

A

The conservatives in recent years have recognised their previous, poor performance amongst women; and have recently trailed new policies to attract their vote again.
- free school meals for primary school students
-free childcare for toddlers so women can go back to work
-pushing for a gender self ID card to protect women’s rights, as they’re aware this is a policy labour isn’t fond of and can possibly steal back some of their past female voters. This is because the gender id card is meant to protect women’s rights.

The conservatives now recognise that women make up 51% of the vote, and thus are a big chunk of the electorate they should want to win over.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

How does someone’s age effect their voting behavior?

A

Older peoples prioritise change as they age
people grow older, they are more likely to vote conservative.

Older people vote conservative:
1) have reached their peak of their earnings, and will want to keep the majority of the wealth they have worked for. Therefore less interested in ideals of wealth redistribution / high government spending.
For example; they’d be less interested in a free childcare policy by labour than a 25 year old mum would.
2) more skeptical about immigration - they have experienced the effects of looser immigration laws

^This may explain why conservatives typically win in general elections, as older people have a higher propensity to vote.

Whereas the younger generation are more inclined to vote labour:
1) generational differences - Current 18-year-olds were brought up in a much more liberal political setting – with movements like human rights, minimum wage, etc all gaining popularity and legislation. However, in the 70s being homosexual was illegal, as was abortion, and a lot more of the population was brought up religious – possibly explaining why our current older generation is more conservative.
2) 50% of the younger generation are students at university - labour under Jeremy Corbyn wanted to abolish tuition fees for all home students attending university.

The age at which voters tend to switch from labour to conservatives in the 2019 election was age 39**

17
Q

Why is age not a good indicator of voting behavior?

A

It actually appears that younger voters are more likely to vote alongside what their family vote.

The 2015 British election panel study asked respondents “who do you discuss politics with the most?”

The most frequent answer was family our spouses.

Word of mouth and open debate seems a great influence in who we vote for, It seems likely for us to vote in favor for parties that those that are important to us also see merit in.

18
Q

What is the rational choice theory?

A

The rational choice theory states people choose to vote for based on how their policies will benefit/affect them. This is linked to a wider provision of information available on what parties stand for and rigorous campaigning.

Instead, we make decisions based on policies and party manifestos. It also appears that parties are very aware that this is the case – and may shape their policies/manifesto based on what they think the electorate may like to hear. They consider government competency of those running for election, in order to shape their decision

19
Q

What evidence is there that shows policies dictate how we vote?

A

Many blue collar workers voted from Margaret Thatcher in 1979 after she made policies aimed at the working class, like selling council houses to those living in them for a reduced price.

  • “Get Brexit done” was a policy used by the conservatives in order to gain votes from the North, this was because they knew the North had stronger views on immigration and the sovereignty in comparison to the south. They used this policy to break the red wall.
20
Q

Why might policies not dictate how we vote?

A

Decent policies only seem effective if you have a strong leader promoting them. For example, Brexit may had seem convincing due to how enthusiastic Boris Johnson was about it. Conversely, bad policies may seem good if a convincing leader is promoting them – like Nigel Farage’s success amongst some of the population. Equally a leader could be promoting decent policies, yet not be elected due to how the public views them – like John Major, who promoted very similar policies to the popular Margaret thatcher, yet was deemed dull and boring, as portrayed on “spitting image” by his skin being grey.

21
Q

How does the party leader effect how we vote?

(consider Johnson and Corbyn)

A

Considering the party leader closely aligns with the consideration of government competency, as it is the leader who will choose the cabinet and would’ve been a key figure in shaping their parties manifesto.

-Many voters didn’t vote in Labour in 2019 as they didn’t like Jeremy Corbyn. He had strong ties to antisemitism. He was later suspended for failure to apologise for his remarks. The ECHR found 23 instances of inappropriate behaviour by the labour party during his time as leader. In contrast labour has become more popular since Corybn left and was replaced by the lesser radical Keir Starmer.

-The conservative party also plummeted in the polls after Boris Johnson’s Party Gate was revealed – being the first prime minister to have ever broken the law as Prime Minister. 70% of the electorate voted “dissatisfied” in 2021.

22
Q

Why does a consideration for party leader really just indicate people care about policies / competence?

A

This really just reflects the larger consideration of government performance. Many prime ministers have been caught in scandals before, however have remained popular if the electorate doesn’t believe it’ll effect their competency. For example, “pig-gate” refers to accusations that David Cameron performed some ritual with a pig during his university years in order to join a club. This claim was made by Lord Michael Ashcroft, another member of parliament, who also went to Oxford – he claimed he saw a photo of it. Secondly, Tony Blair was bribed by formula 1 over banning Tabacco advertisement. The chief executive of formula 1 had previously donated £1 million to the Labour party, and had a private meeting with the PM. Shortly after, it was announced Formula 1 would be the exception to the policy.

^It appears as long as they continue to deliver on their promises and deliver decent policies, PM can get away with scandalous acts in the long run.

23
Q

How do newspapers influence voting behavior?

A

Newspapers ae not subject to the same legislative restrictions as television is during an election. Newspapers tend to take a political stance during general elections. They cover biased storylines. Popular newspapers seem to present an unrepresentative simplification of party policies – this is because their primary interest is in boosting revenue, and therefore they will play on public opinion and emotions to make a few more sales.

Newspapers are subject to change their political stance. For example, the sun started up as a labour supporting newspaper, however this has changed many times since. In 1992, they were heavily against the labour leader winning the vote, and instead supported the conservatives in the newspaper. In the runner up to the election they released a front page that stated, “If Kinnock wins today will the last person to leave Britain please turn out the lights”. When the conservative party eventually won, the sun released a front page that stated “It was the sun wot won it” pointing at their influence over the public.

-Tony Blair wanted to win the Suns support during his campaign period, meeting up with them multiple times to convince them.

24
Q

Why are newspapers a bad indictor of voting behavior?

A

Most people don’t get their political beliefs from the media - this would be irrational, as different party policies will serve your interests differently.

Newspapers political stance also doesn’t affect the vote of their readers, instead it mimics their readers opinions. This is because their primary interest is to sell lots of papers. Their readers will stop buying their papers if they’re constantly slating their own political beliefs. Therefore, it is a mere reflection rather than influence of public opinion. 79% of the telegraph readers vote conservatives. Whereas 73% of the guardian readers vote for labour. That correlation should not be mistaken as causation. Instead, it is more likely people who typically vote conservative are more interest in the type of content the telegraph publishes, like the state of the economy, the monarchy, etc.

Newspapers sales have also dramatically decreased since the 90s.

25
Q

How does television influence how we vote?

A

Ofcom is the communication regulator in the UK. The communication act - specifically section 333 – states all restrictions. One of the rules being discussion and analysis of election issues when finish by the time opinion polls open. Publishers may also not publish the opinion poll on the day of the election as this may impact the result (how many more people, or less people, then go and vote after).

^The amount of heavy regulation implies that the government recognises that the TV will affect voting behaviour, and therefore coverage must remain fair and not biased.

The BBC also had to realise an official apology to the reform party, after they called them a very right wing party. This is because it tainted how voters viewed them and their policies.

An estimated 9.6 million watched the leadership debate in 2010. This debate had strict regulations, with equal time needing to be given to each candidate, and un-biased questions. Televised debates have led to great popularity for leaders like Nick Clegg who used the televised debate to present the Lib Dem party as a well-rounded, competent party ready for leadership. He spoke precisely, he seemed to have a vision and plan, which drastically boosted his popularity in the opinion polls, with “Cleggmania” coming about.

26
Q

Why is television not the best indicator of voting behavior?

A

The YouGov poll showed the Lib Dems to be in the lead of the opinion polls at 34%, directly due to the televised debate. However, it is important to evaluate again how quickly public opinion changes. Nick Clegg still didn’t win a majority.

both the Lib Dem leader and SNP leader in 2019 threatened legal action from their exclusion during certain planned political debates. Showing how television isn’t completely impartial.

Televised political events seem to be more for entertainment rather than proper discussion, like how PMQs are now used ever since they have become televised. David Cameron was seen making a remark to Corbyn’s choice of tie. This shows how the TV does not actually influence voting behavior as not much useful information is given.

27
Q

how does opinion polls influence voting behavior?

A

Some use opinion polls to figure out if they should tactically vote. This is where someone will vote for their second-best candidate in order to avoid an undesirable outcome. For example, in 1997, large amount of voters voted for whoever would defeat the conservatives – that being the labour party. Conservative voters also voted tactically for Nick Clegg in his seat, as the Lib Dems were the most likely to create a coalition with the conservatives.

Opinion polls may lead to parties changing their policies, or re-shuffling cabinet, in order to become popular again. For example, the next general election in the Uk must take place in 2025. This may explain why Rishi Sunak has re-shuffled his cabinet and casted out unpopular ministers like Suella Braveman which have damaged the conservative parties popularity in opinion polls.

28
Q

Why may opinion polls not actually influence voting behavior?

A

Polls do not show what someone will vote, they only show what someone says they will vote. opinion polls are not always accurate. Opinion polls failed to predict John Majors 21 seat majority in the 90s. There were two main explanations for this inaccuracy: 1) “The shy tory” effect. This is where people who always supported the conservative party felt embarrassed to state it out loud due to public scrutiny. The 2) is due to the “boomerang” effect. The polls predicted labour to win early into the campaign, encouraging conservative supporters to come out the wood works at vote.

29
Q

How did social media spread false information during the Brexit referendum?

A

Social media is completely unregulated as it is hard to hold people account. Many false news can be spread on social media due to the lack or regulations on it. For example, Niegel Farage claiming the NHS would have £350million more a week if we left the European union. This false information stirred by the media would’ve influenced the final verdict. In 2023 a YouGov poll was taken showing how only 9% believe Brexit has been more of a success than a failure – giving light to the new nickname “Begret”.

“Deep fake videos” are becoming a new tool used to spread false information. A deep-fake video uses past clips of a person speaking to generate them saying something new, using AI technology. In 2023 a video circulated of kier Starmer verbally abusing a member of staff, which accumulated 1 million views. However, this video was later revealed as a deep-fake video, made by AI.

30
Q

How much money did the conservatives spend on Facebook adverts during the 2019 election?

A

During the 2019 election, the conservatives spent £1 million on Facebook alone on adverts. Microtargeted social media adverts use personal information to aim specific messages at specific groups of people. This can create an echo chamber for a certain political idea, rather than offer voters alternative views.

31
Q

why is the use of social media to influence voting become less effective?

A

The EU is cracking down on microtargeting, introducing new legislation to make sure voters are aware what they’re viewing was targeted at them. Tech firms now must clearly label if an advert is political and must disclose who paid for it. The consequence for not abiding the new European law include a 6% fine of the company’s annual turnover. The new law also states a micro ad cannot be based solely on someone’s gender or ethnicity. It seems that the use of social media as a platform for political discussion is coming slowly towards the end of its days.in 2022, 55% of the USA population felt “worn out” by the amount of political content on social media nowadays. More news apps like “ground news” are emerging to combat political bias in the news and media – ground news will show an article and state what percent of the left or right will typically read it, allowing readers to expose themselves to new mediums.