Theme 4 Flashcards
Exchange rate
The value of one currency against another
Economies of scale
Increasing the scale of production leads to the cost benefit of lower cost per unit of output
Push factor
Factors in the existing market that encourage a business to seek international opportunities
Pull factor
Factors that notice firms into new markets that act as an opportunity
GDP
A measure of the size and health of a country’s economy over a period of time
Emerging economy
A country with rapid growth and industrialisation
Ethnocentric approach
A firm making little or no attempt to adapt their products for the local market
Polycentric approach
A firm that adapts products to suit the local markets that they intend to sell to
Geocentric approach
‘The glocalisation approach’
Uses a combination of polycentric and ethnocentric to maintain the global brand name but tailor its products to local markets
Indicators of growth
GDP
literacy rate
Health
HDI
Offshoring
Moving manufacturing or service industries to a part of the world with lower production costs
Outsourcing
Moving a business function to a specialist external provider
BRICS
Brazil Russia India China South Africa
Economic growth
An increase in the GDP of a country
Emerging economy
economies where there is rapid growth of gdp and infrastructure