Theme 3 Key Terms Flashcards
What are corporate aims?
Broad, long term ideas as to how the business should develop.
What is a corporate objective?
A goal that a business strives to achieve in order to meet its long term aim.
What is critical appraisal?
Assesses if the corporate aims and mission statement continue to reflect the current corporate vision.
What is a mission statement?
A set of guiding principles which is often used to steer stakeholders in order to achieve a business’s aims and objectives.
What is Ansoff’s Matrix?
A strategic tool to help a business analyse business growth.
What does architecture/origin refer to?
Refers to the contracts and relationships within and around an organisation.
What is cost leadership?
A strategy of seeking lower cost to allow a business to reduce prices and therefore increase sales and revenue.
What are distinctive capabilities?
A skill or attribute possessed by a business.
What is diversification?
New products to a new market. It is considered by Ansoff to be more risky than market penetration but potentially more rewarding because it offers greater opportunities to sell to a greater range of markets.
What are financial resources?
Resources used to finance a business strategy and can include cash, current assets and the ability to borrow finance for future operations.
What is innovation?
Developing a new product or process in the production of a product.
What is market development?
The marketing of an existing product in new markets.
What is market penetration?
Selling existing products in an existing market, which is considered the least risky strategy by Ansoff.
What is Porters Strategic Matrix?
Identifies the sources of competitive advantage that a business might achieve in a market.
What is product development?
Marketing new or modified products in existing markets.
What are reputation factors?
The operational factors concerned with premises, equipment and other resources needed to meet customer needs.
What are strategic decisions?
Long term and relates to achieving an overall goal.
What are tactical decisions?
Short term actions that help to achieve the strategy.
What is SWOT analysis?
A strategic planning technique used to help a business identify its internal strengths, weaknesses, and its external opportunities, and threats.
What are economic factors?
Economic variables that can affect a business such as exchange rate, inflation and interest rates.
What are environmental factors?
Businesses have a general obligation to the environment and some businesses are closely monitored.
What are legal factors?
Legal requirements that a business must follow when operating in the country.
What are PESTLE factors?
The political, economic, social, technological, legal and environmental influences that can affect business strategy.
What are political factors?
Regional, national and international laws and government policies that could affect a business such as regulations and subsidies.