Theme 3 CC4 - GOVT Intervention to control monopolies and mergers Flashcards
Give 4 limitations of mergers/takeovers
(Reasons for govt intervention)
- Greater market concentration and monopoly power with loss of allocative efficiency.
- Higher prices for consumers, less choice, loss of consumer surplus
- Less competition leads to a drop in quality of G&S
- Job losses through rationalisation
Give 4 benefits to mergers
- Reduce overcapacity in a market
- Greater profit may enhance R&D leading to greater dynamic efficiency
- EOS leading to cost savings, could lead to lower prices for consumers
-UK firms better able to compete globally - Higher producer surplus if prices/profits rise
Evaluate merger control
Regulatory failure may occur with ‘wrong’ decision made for economic agents if:
- imperfect information
- Regulator influenced to act in interest of one of the firms
- Cost of investigations is high (Waste of resources)
What are the 4 govt intervention policies to control monopolies?
- Price regulation
- Profit regulation
- Quality standards
- Performance targets
Explain Price regulation
- One of the main methods used by UK Govt to regulate privatised monopolies e.g. 2015 price controls on train fares and on water supply.
- Price capping - an upper limit for the price increase that a firm can add to their retail prices.
- Fixed for a set period but can be removed if industry opened up to competition.
What are the 2 formulas used for price caps
- RPI (Retail price index) - X
- X represents efficiency gains that the regulator has determined can be achieved by the firm. - RPI + K
- K factor accounts for additional capital spending that a firm has agreed with the regulator is necessary.
Evaluate price controls
- How does regulator know where to set X and K. It is difficult for the govt to know where the cost and revenue curves lie and what is AE level of output.
- Company may have better information about costs than the regulator leading to asymmetric information. This may result in prices being kept high and regulator becoming a victim of regulatory capture.
- Efficiency gains may be achieved through reducing the quality of the goods
- Price controls may lead to dynamic inefficiency due to reduced profits to reinvest into R&D.
Explain profit regulation
- Maximum level of profit the can be earnt (Absolute or relative terms)
- Govt should set a level of profit such as monopolist makes no more profit than if industry were perfectly competitive.
What is the impact of profit regulation? (Evaluation)
- Unlike price capping, there is no incentive to make efficiency gains that increase profits and instead are incentivised to let their costs rise which will be covered by consumers.
- Firms are not rewarded for their success but penalised for it by limiting profit. - Firms encouraged to overstate value of their capital employed to ensure they can increase rate of return on their investment and increase profits.
Explain quality standards
A profit max monopolist is focused on profit and not quality. Therefore govts can intervene by setting quality standards. It is in monopolies interest to resist quality standards and so may suggest self-regulation.
Explain performance targets
- Regulator sets targets that must be achieved e.g. improvement in quality, prices, customer choice, costs.
- May face fines if fail to achieve
What is the impact of performance targets on firms/customers?
Firms: - Improvements in efficiencies e.g. productive
- Improved reputation from better quality service
- May target mroe cstomers from better choice/prices/quality.
Customers:
- Lower prices,greater choice, ^Consumer surplus
Evaluate performance targets
- Monopolists may resist imposition of performance targets if not meeting results leads to bad publicity and fines.
- Monopolists may find ways of bypassing performance targets e.g. changing train timetables so train journeys become officially longer to meet percentage of trains on time. Therefore these targets may have to be changed often when exploited
- Penalties may benefit customers e.g. train operator must give refunds if late by more than a certain amount.
Give 4 ways government intervention promotes competitition/contestability?
- Promotion of small businesses (SMEs)
- Deregulation
- Competitive tendering for govt contracts
- Privatisation
Explain promotion of SMEs as a policy of increasing contestability
- Impact
- How is it done?
- Small firms are often more innovative (‘creative destruction’) and more economically efficient
- New firms can challenge existing firms in an industry and so increase its competitiveness
Can be done by:
-Lowering rate of corporation tax, give subsidies
- VAT relief for small businesses
- Act as a guarantor for bank loans