Theme 3 Business Decisions And Strategy Flashcards
mission statement/corporate objectives
explanation of an business reason for existence and describes its purpose, intention and overall objectives.
mission statement
sets out the overriding goal of the business and the reason for its existence
ansoff matrix
a strategic tool for a business with a growth objective which helps businesses choose the market they wish to operate in and the products they will sell
Strategy
Long-term plan or approach that a business will take to achieve its objectives
Tactics
Day-to-day decisions taken by middle managers
SWOT analysis
a strategic tool that a business can use to analyse its current position and the external factors that might affect it
Porters Five Forces
a model used to identify and analyze an industry’s competitive environment
Business growth
is the expansion of the business in terms of growth in revenue, customer base, market share, or producing more goods
Organic growth
the growth a company achieves by increasing output and enhancing sales internally (steady and gradual)
External growth/inorganic growth
growth of a business using external resources and capabilities rather than from internal business activities
Economies of scope
when producing a wider variety of goods and services results in unit costs decreasing
Economies of scale
increasing level of output leads to decrease in costs
Diseconomies of scale
unit costs rise as a business level of output increases
Overtrading
when businesses grow to fast and overstretch their financial resources such as cash
mergers
two businesses come together in a joint venture for mutual benefit to share strengths or for business survival