Theme 3: Business behaviour and the labour market Flashcards
What is business growth and organic growth (3.1) (2)
-Business growth is when the business reaches the point for expansion, and seeks additional options to generate more profit
-Organic growth is when a business grows internally either from reinvesting profits or borrowing from the bank
What are the key motivations for business growth (3.1) (7)
-Profit motives - increased growth can provide better returns to shareholders
-Cost motives - economies of scale help reduce average costs
-Market power motives - large firms can take advantage of large market share and gain from monopoly power
-Managerial motives - Managers may prioritise long run growth over short term profit maximisation
-Risk motives - Diversification can help reduce investor risk
-Reduces risk of hostile takeover
-Synergies - the idea that the valuation of 2 businesses combined is greater than both individually
Why might firms want to grow organically (3.1) (5)
-Increase market share
-Develop new, innovative products
-Find new markets to sell existing products
-Getting existing customers to buy more products through advertising
-Investing in new technology to expand production
What are the pros & cons of organic growth (3.1) (5,5)
-Can maintain current management style, culture, ethics
-Less risk financed with profit and expanding what they’re good at
-Easy to manage/control internal growth
-Less disruption = increased worker morale and productivity
-Able to keep a brand/name viewed positively by consumers
-Can take longer to grow internally
-Can take a while to adapt to big market changes
-Business ,ay miss out on opportunities for more ambitious growth
-If market not growing, business’ restricted to increased market share or new markets
-Market size not affected by organic growth
What are the pros/cons of horizontal integration (3.1) (5,4)
-Economies of scale attainable
-Spreading risk
-Reducing competition
-Increasing market share
-Easier to buy a brand than grow one
-Clash of cultures
-Diseconomies of scale
-Synergies not occuring may damage shareholder values
-Risk of attracting investigation from the CMA
What are the pros and cons of Vodafone and Threes merger (3.1) (5,5)
-Offered to freeze prices for UK consumers for 5 years
-Pledge to invest £11 billion into the UK
-Greater quality goods (5G)
-Pooled R&D can lead to greater innovation
-Increased economies of scale = lower AC = higher profits or lower prices
-Increased market share = increased prices (new company has 27 million userbase)
-Concerns of foreign joint ownership over a key national asset
-Hike peoples bills and cause job losses
-Diseconomies of scale
-Decreased choice
What are the types of business growth (3.1) (5)
-Organic growth - where a business grows internally by reinvesting (Subway, Iceland growing through adverts)
-Horizontal integration - when two businesses in the same stage of production merge (Vodafone and Threes proposed merger)
-Forwards vertical integration - when one firm integrates with a firm in a stage of production closer to the consumer (Pepsi buying KFC)
-Backwards vertical integration - when a business merges with another in a stage of production further from the consumer (Tesco buying a farm)
-Conglomerate integration - where two businesses in different industries merge (Amazon and Whole Foods)
What are some examples of horizontal integration (3.1) (3,3,3)
-Facebook and Instagram
-In 2012, Facebook bought Instagram for $1 billion, Instagram being valued at $100 billion in 2018
-Facebook bought Instagram to unlock new audiences and to reduce competition
-Disney and Pixar
-In 2006, Disney bought Pixar for $7.4 billion
-This integration allowed Disney access to Pixars high quality tech, a factor which is thought to have reanimated Disney
-Exxon Mobil
-In 1998, Exxon bought Mobil in a deal worth $75.3 billion, the largest merger in US history (then)
-This merger allowed the two to pool resources (sharing gas stations), as well as streamlining of resources and higher efficiency
What are some examples of vertical integration (3.1) (3,3,3)
-Ikea
-Ikea bought Romanian forestland in 2015, and Alabama forestland in 2018
-This allowed IKEA to control the production, manufacturing and final retail of their goods
-Netflix
-In 2013, Netflix entered the production business
-This allowed Netflix to differentiate from competitors and choose what shows to have on (Netflix originals)
-Zara
-Zara is vertically integrated with their designers and manufactorers
-This helps Zara increase efficiency in stock management as well as quickly reacting to trends
What are the pros and cons of vertical integration (3.1) (5,4)
+Greater reliability: Greater cooperation leads to quick deliveries, better service…
+Power of suppliers/buyers: Firms can dictate prices over who they own
+Economies of Scale: Firms can benefit from lower unit costs through higher output from suppliers
+Flexibility: Easy transmission of feedback allows both firms to act independent
+Lower consumer prices: assuming vertical integration leads to increased competitive advantage
-Higher costs: Financial, time and effort costs of purchasing/integrating a firm
-Management difficulties: People may not want to be dictated by someone with little experience in that field
-Loss of focus: Firms may lose focus on other parts of the business, focusing on integrating
-Reduced flexibilities: Firms may nor rely on a single supplier, instead of having multiple, making it harder to move production
What is the difference between an acquisition and a merger (3.1) (2)
-An acquisition is where one company buys another outright
-A merger is the combination of two firms, which subsequently form a new legal entity under the banner of one corporate name
What are the pros and cons of conglomerate merger (3.1) (5,4)
+Diversification: They can reduce risk by acting in different markets
+Synergies: Mergers may lead to a much higher stock market valuation
+Improved consumer base: Consumers from one firm may now check out/use the other
+Economies of Scale: Higher growth leads to economies of scale (However, different industries have different limits)
+Utilisation of human resources: Greater workforce, can pool together two firms labour
-No prior experience: A firm doesn’t know how the other industry works
-Shift in focus: May ignore other issues to focus on merging
-Complication: Can be complicated sharing resources/gaining EOS
-Government issues: regulators may dislike the mergers
What are constraints on business growth (3.1) (4)
-Size of the market - No firm can be bigger than the market they’re in
-Owner objectives - Short term profit or long term growth
-Limited access to finance - Not being able to take out loans may means firms have to grow via profit, which takes longer
-Regulators - Regulators may try to limit a firms growth, to stop them becoming too powerful
Who are the CMA (3.1) (3)
-The Competition and Markets Authority look into mergers
-They look into anti competitive behaviour by firms
-They work in the interest of workers, consumers and other stakeholders
What is the principle-agent problem (3.1) (3)
-The principal-agent problem is when the agent makes decisions for the principal, but acts in their own interests, rather than the principles
-A manager and a shareholder may have different objectives which may conflict, resulting in short term profit > long term dividends
-When a firms owner sells shares, they lose control they had over the firm, resulting in conflicting objectives between different stakeholders
What is a demerger, and what are the reasons for them (3.1) (2,6)
-A demerger is when a single business is broken into two or more businesses, to operate on their own, to be sold, or dissolved
-Paypal splitting from Ebay in 2014
Reasons:
-Lack of synergies - without synergies, firms are likely to demerge since they’d be worth more
-Growth - Faster growing sections may be split up from other parts of a firm with different growth rates
-Diseconomies of scale - If a firm is so large that average costs rise with output, they may split
-Focus - focusing on fewer markets could allow firms to grow faster than if they spread out
-Resources - a firm may sell of part of the firm if they haven’t got the resources to sustain production in all faucets
-Finance - Selling off parts of the firm can raise finance for more profitable parts
What are the impacts of demergers on businesses, workers and consumers (3.1) (4,2,3)
Businesses-
-Eliminate diseconomies of scale, through greater control and coordination
-Make a profit off part of a firm, which can be used as a source of finance for investment
-Dispose of underperforming/loss making parts
-New, demerged firm can focus on their unique market instead of having to spread
Workers-
-Potential job cuts
-Confusion as roles shift between demerged and parent firms
Consumers-
-Removal of diseconomies of scale = lower price
-Increased choice and competition, only if the two demerged firms are in the same industry
-Net welfare gain if the demerger leads to higher efficiency
Who are different people who could have control over a firms objectives (3.2) (6)
-Owners/shareholders
-Managers/directors
-Workers/unions
-State
-Consumers
-Pressure groups
What are the assumptions made about profit maximising, and what do firms gain by profit maximising (3.2) (3,5)
Assumptions:
-Neoclassical economists assume it is all firms’ sole objective to profit maximise
-The entepreneur is the owner/director
-That profit maximisation can be attained, through the marginalist principle of MR=MC
Benefits:
-Can invest in R&D, to increase the quality of technology
-Lower costs
-Can gain greater funds for reinvesting and expanding
-Pay out greater dividends to shareholders
-Reward enterpreneurship
What is profit maximisation, and how is it graphically represented (3.2) (3,1)
-Profit maximisation is when MR=MC
-If MR>MC, output can be further increased without increasing costs greater than revenue, so profit rises
-If MR<MC, total profits are reducing as costs are rising faster than revenue
-Find the point in the cost/revenue graphs where MR=MC, draw up from that to the AC and AR curves, than that square area is the supernormal profit
What is revenue maximisation, and how is it graphically represented (3.2) (3,1)
-Revenue maximisation is when MR = 0
-Revenue maximisation occurs at the top of the total revenue curve
-Revenue maximisation is a theoretical objective in which the goal is to maximise sales revenue
-You find the point where MR cuts the x axis and draw up to the AR and AC curves, achieving a higher quantity but lower price than the profit maximising point
What are the reasons for revenue maximisation, and how may you evaluate it (3.2) (4,3)
Reasons:
-Economies of scale -> Higher output = higher EOS = Lower AC’s
-Predatory pricing -> Firms could drive out competitors with lower prices
-Principle-agent problem -> Divorce between ownership and control could lead to managers settling for revenue maximisation, easier than profit max
-Brand loyalty -> Cut prices = increased exposure, loyalty and market share
Evaluate:
-Some firms (newspapers) are not profit motivated, but motivated by influence and exposure
-Revenue max can have greater costs and may lead to firms making a loss when they could make profits
-In theory, the Office of Fair Trading protects consumers from predatory pricing and firms seeking unfair competition (drive out competitors)
What are the reasons/evaluation for sales maximisation (3.2) (3,3)
Reasons:
-Economies of scale would lead to future profit
-Limit pricing, where at break even there’s no incentive for new firms to join the market
-To flood the market with a firms goods, increasing market share
Evaluation:
-Predatory pricing limited by the OFT
-Greater costs may lead to a loss
-Some firms are motivated by exposure, not profit (newspapers)
What is sales maximisation, and how can this be graphically represented (3.2) (2)
-Sales maximisation is supplying the largest output possible consistent with earning at least normal profits where AR=AC
-Sales maximisation on a graph is where AR=AC, a higher quantity than Qpm and a lower price than Ppm