Theme 3 and intro to market structures Flashcards
Niche market
A small segment of a market
Divorce of ownership from control
Occurs when owners of a business are not part of the staff who run the business from day to day
What are public sector organisations
Organisations that are owned or controlled by the state
What are private sector organisations
Organisations owned by individuals or companies
What are non profit organisations
Organisations that don’t have profit as a goal, but generate profits to support their aims
What is meant by organic/internal growth
A firm increasing its size through investment in capital equipment or an increased labour force
What is meant by external growth
The joining together of 2 or more firms under common ownership
Takeover/acquisition and mergers
What is meant by a horizontal integration/merger
Firms in the same industry and at the same stage of production
What is meant by vertical integration/Merger
Between 2 firms at different stages of production in the same industry
What is meant by forward vertical integration
Supplier merging with buyer
What is meant by backward vertical integration
Buyer merging with supplier
What is meant by a conglomerate
Between 2 unrelated firms
What are some reasons for growth
- Gain EOS
- Reduce competition
- Spread risk
What are some constraints on growth
- Size of market
- Access to finance
- Owner objectives
- Regulation
What is meant by a demerger
When a firm splits into 2 or more independent firms
What are some reasons for demergers
- Price of business (May be more if 2 independent firms)
- Increase efficiency and focus on specific operations
- Lack of synergies
- Diseconomies of scale
What is meant by synergy
Where 2 or more activities/teams/firms put together can obtain greater outcomes than the sum of individual parts
What is a benefit of demergers to the businesses
specialisation causing greater efficiency
What is a negative of demergers to businesses
May not benefit from economies of scale
What is an advantage to workers of demergers
Chance for promotion or new roles
What is a negative of demergers for workers
May lead to redundancies
What are two benefits to consumers of demergers
- Lower prices due to efficiency
- More efficient so more investment into research and development for quality
What are negative of demergers to consumers
- Firms May focus on increasing profits so don’t lower prices
- Firms May reduce product ranges to be more efficient
What is meant by total revenue
Money received from the sale of any given quantity of output
What is meant by average revenue
Money received per unit sold
What is meant by marginal revenue
The addition to total revenue of an extra unit sold
What is meant by the short run
The period of time when at least on factor input to the production can’t be varied
Eg manufacturers can buy new machines and get new employees but remain in same factory
What is meant by the long run
The period of time where all factor inputs can be varied, but the state of technology remains constant
What is meant by the very long run
Period of time when the state of technology may change
What is meant by the law of diminishing returns
Exists when increasing quantities of a variable input (eg labour) combine with a fixed input.
Eventually the marginal product of that variable input will decline
What does the law of diminishing returns assume
That firms operate in the short run
What is meant by total product
The quantity of output measured in physical units produced by a given number of inputs over a period of time
What is meant by average product
The quantity of output per unit of factor input
What is meant by marginal product
The addition to output produced by an extremely unit of input
What is meant by returns to scale
The change in percentage output resulting from a change in all the factors of production (long run)
What is meant by increasing returns to scale
When the percentage increase in output is greater than the percentage increase in factors employed
What is meant by constant returns to scale
When the percentage increase in output is the same as the percentage increase in factors employed
What is meant by decreasing returns to scale
When the percentage increase in output is less than the percentage increase in factors employed
What is meant by economic cost
The opportunity cost of an input to the production process
What are fixed costs also known as
Indirect or overhead
What is meant by fixed costs
Costs which do not vary as output changes
What are variable costs also known as
Direct or prime
What is meant by variable costs
Costs which change as output does
What is meant by total cost
The cost of production at any given level of output
Total fixed + total variable costs
What is average cost
Total cost/output
What is meant by marginal cost
The cost of producing an extra unit of output
What is meant by optimum level of production
Where average costs are at their lowest point (bottom of AC curve)
What is meant by minimum efficient scale
The lowest quantity of output where average costs are lowest
What is meant by economies of scale
A fall in average costs as output rises
What is meant by diseconomies of scale
A rise in average costs of production as output rises
What is meant by internal economies of scale
Economies of scale that arise due to a growth in the scale of production with a firm, causing a movement along AC curve
What are examples of types of internal economies of scale
- Technical economies
- Managerial economies
- Purchasing
- Marketing
- Financial
What is meant by technical economies
Exists when there is an increasing or decreasing returns to scale, and leads to an indivisibility
What is meant by managerial economies
A larger firm can employ better/more efficient staff
What is meant by purchasing economies
Buying in bulk
What is meant by marketing economies
Advertising is easier for a larger firm with a recognisable brand
What is meant by financial economies
Larger firms have more choice when obtaining finance and can do so more cheaply
What are some examples of how internal diseconomies of scale may occur
- more difficult management
- Conflict in a larger team
- Difficult communication due to more people
- Difficult communication due to geography
- Higher transport costs due to geography
What is meant by external economies of scale
EOS which arise from a growth in the size of the industry within which the firm operates, causing a downward shift in AC curve in long run
What are examples of external EOS
- Lower training costs as can poach workers due to training
- Government provide free training for large industry
- Government exports contracts in a large industry but not a small one
- Better networks eg phones or transport
- Improvements in technology leading to greater efficiency
What is meant by external diseconomies of scale
Diseconomies of scale which arise from a growth in the size of the industry, causing an upward shift in the long run
What are examples of diseconomies of scale
- Taxation eg smoking
- Increasing cost of labour due to more power (trade unions)
- Need to be more competitive through innovation so higher costs
Draw the long run average cost curve envelope
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What is meant by normal profit
When revenues are equal to costs
What is meant by abnormal profit
Difference between revenue and costs, above normal profit
What is meant by break-even point
The level of output where total revenue equals total costs
What is meant by loss
Difference between revenue and costs, below normal profit
What is meant by profit maximisation
Where MC = MR
The point a firm will produce up to
What is meant by a short-run shut down point
The point of output at which a firm will shut down production because marginal revenue fails to cover average variable costs
What is meant by the long run shut down point
Point at which marginal revenue fails to cover average costs, in the long run all costs are variable so ATC=AVC
What are market structures
The characteristics of a market which determine the behaviour of firms within the markets
What are the characteristics that make up a market structure
- The number of firms in the market and their relative size
- Barriers to entry
- The extent you which goods are similar
- Extent to which all firms in the market share the same knowledge
- Extent to which the actions of one firm will affect another firm
What is meant by market concentration
The degree to which the output of an industry is dominated by its largest producers
What is meant by concentration ratio
The market share of the largest firms in an industry
What is meant by barriers to entry
Factors which make it difficult or impossible for firms to enter an industry and compete with existing producers
Examples of barriers to entry
- Capital costs
- Sunk costs
- Scale economies
- Legal barriers
- Marketing barriers
What is meant by sunk costs
Costs of production which are not recoverable if a firm leaves the industry
Eg advertising costs
Due to cost of failure being high
What is meant by scale economies
Established firms have lower unit costs due to higher output eg monopoly
What is meant by legal barriers
- Patents
- Government give a firm exclusive rights to production eg broadcasting
- Make nationalised industries into monopolies by legally forbidding private firms to set up in the industry
What is meant by marketing barriers
Ability of larger established firms to be more competitive through its brand
What are examples of deliberate barriers to entry
- Limit pricing
- Predatory pricing
- Anti competitive practices
What is meant by limit pricing
When a firm sets a price lower than a rival firms costs in short term, to deter new entrants
What is meant by predatory pricing
When a firm sets a price lower than its own costs (loss leader) to be more competitive
What are examples anti-competitive practices
- Limit and predatory pricing
- Suppliers won’t supply to a rival firm or will only do so at a higher price
What is meant by barriers to exit
Factors which make it difficult or impossible for firms to cease production and leave an industry
What is meant by market share
The proportion of sales in a market that a firm is responsible for
What are examples of barriers to exit
- Cost and time of redundancies
- Selling assets and stock
- Notifying customers and suppliers
- Current contracts
- Imperfect knowledge
What is meant by homogeneous goods
Goods made by different firms but which are identical
What is meant by non-homogeneous goods
Goods which are similar but not identical, such as branded goods
What is meant by product differentiation
Aspects of a good or service which distinguish one from another
What is meant by perfect knowledge or information
Exists if all buyer in a market are fully informed of prices and quantities for sale, while producers have equal access to information about production
What is meant by imperfect knowledge or information
Where there are industrial secrets, eg individual firms don’t know what technology a rival is using