Theme 3 - All Keyword definitions Flashcards
Corporate objectives?
The objectives of a medium to large-sized business as a whole.
Departmental and functional objectives?
The objectives of a department within a business.
Mission statement?
A brief statement, written by the business, describing its purpose, objectives and present operations.
Objective?
A target or outcome for a business that allows it to achieve its aims.
SMART?
The acronym for a good’s attributes.
Specific Measurable Agreed Realistic Time
Corporate strategy?
The plans and policies developed to meet a company’s objectives. It’s concerned with what range of activities the business needs to undertake in order to achieve its goals,
Distinctive capability?
A form of competitive advantage that is sustainable because it can’t be easily replicated by a competitor.
Diversification?
Developing new products in new markets.
Market development?
The marketing of existing products in new markets.
Penetration?
Using tactics such as the marketing mix to increase the growth of existing products in an existing market.
Portfolio analysis?
A method of categorising all the products and services of a firm to decide where each fits within the strategic plans.
Product development?
Marketing new or modified products in existing markets.
External audit?
An audit of the external environment in which a business finds itself, such as the market and government it operates under.
Internal audit?
An analysis of the business itself and how it operates.
SWOT analysis?
An analysis of the strengths, weaknesses, opportunities and threats presented by its external environment.
Trade association?
An organisation whose members are all involved in the same industry and pursue the interests of these businesses.
Monopoly?
A market dominated by a single business.
Oligopoly?
A market dominated by a few large businesses.
PESTLE analysis?
Analysis of the political, economic, social, technological, legal and environmental factors affecting a business.
Diseconomies of scale?
Rising long-run average costs as a business expands beyond its minimum efficient scale.