Theme 3 Flashcards
strategy
the medium to long term plans of a business to achieve its corporate objectives. details how objectives will be met through decisions and activities relating to all aspects of the business.
tactics
short term actions taken by a business. made on a day to day basis, made by managers lower down the hierarchy.
mission statement
a brief written statement that states the main purpose of a business or organisation. this provides a common focus for everyone within an organisation and, therefore, a common sense of direction.
corporate objectives
medium to long term goals of a business that form its guiding principles.
corporate strategy
medium to long term plans of a business, detailing how objectives will be met through decisions and activities relating to all aspects of the business.
product portfolio analysis
a technique used to analyse the range of products and brands that a business has under its control. this can help a business identify where each of its products are positioned in the market and identify potential gaps.
distinctive capability
the combined expertise, knowledge and experience of the leaders and founders of a business that create the unique set of qualities. these qualities are difficult to imitate and this gives a business a competitive advantage [the three attributes are architecture, innovation and reputation]
SWOT analysis
a diagnostic tool used to identify the internal strengths and weaknesses and the external opportunities and threats to a business.
Political
the government actions that influence the behaviour of businesses and their customers [PESTLE]
economic
factors that influence how resources are allocated in society and impact on investment and consumption decisions [PESTLE]
social
characteristics of society and trends in consumer behaviour that influence the behaviour of businesses and their customers [PESTLE]
technological
scientific advancements that influence behaviour of businesses and their customers [PESTLE]
legal
the collection of legislation that impact on the activities of organisations [PESTLE]
environmental
external influences linked to the natural environment that impact behaviour of individuals to reduce the negative impacts on the natural environment [PESTLE]
economies of scale
advantages of a business when unit costs fall as scale of production increases.
internal economies of scale
advantages of an increase in the scale of operations, leading to a fall in unit costs.
external economies of scale
advantages of an increase in the scale of production within the industry in which it operates leading to lower unit costs.
diseconomies of scale
disadvantages of a business increasing the scale of its operations, leading to a rise in unit costs.
internal communication
transferring information between interested parties within an organisation.
overtrading
a business expands too rapidly resulting in it operating at a level beyond its resources, causing liquidity problems. also applies to a business where supply exceeds demand due to fast growth.
merger
a form of external growth when two or more businesses agree to become integrated to form one business.
takeover
a form of external growth when one business gains control over another and becomes the owner (can be hostile or friendly)
horizontal integration
businesses that operate at the same stage of production join together [a form of external growth]
vertical integration
businesses that operate at different stages of production join together [a form of external growth]
conglomerate
the integration of two or more unrelated businesses.
inorganic growth
when a business expands the scale of operations through external means (e.g. integration and acquisitions)
organic growth
when a business expands in size internally by increasing the scale of its operations.
quantitative sales forecasting
numerical techniques used to predict future sales volumes.
time-series analysis
technique that shows past sales figures in date order to inform sales forecasting [a type of quantitative sales forecasting]
moving averages
technique that shows whether a tread is significant by smoothing out fluctuations in data [a type of quantitative sales forecasting]
scatter graphs
technique that plots the relationship between two variables to help identify a correlation to inform sales forecasting [a type of quantitative sales forecasting]
extrapolation
using past data to extend a trend for longer. this is a useful technique when the market is relatively stable.
investment appraisal
techniques that analyse the predicted financial outcomes fo potential investments.
investment criteria
a set of guidelines against which an investment can be judged.
corporate social responsibility (CSR)
a business decision to accept responsibility to its stakeholders for social, environmental and ethical actions.
CSR pyramid
A theory that highlights the four aspects of corporate social responsibility. society expects businesses to meet these obligations.
economic responsibility
part of the CSR pyramid. responsibility of a business to be profitable.