Theme 3 Flashcards
Corporate aims
Broad, long term ideas as to how the business should develop
Corporate
objective
A goal that a business strives to achieve in order to meet its long
term aim
Critical appraisal
Assesses if the corporate aims and mission statement continue to
reflect the current corporate vision
Mission statement
A set of guiding principles which is often used to steer stakeholders in
order to achieve a business’s aims and objectives
Ansoff’s Matrix
A strategic tool to help a business analyse business growth
Architecture/origin
Refers to the contracts and relationships within and around an
organisation
Cost leadership
A strategy of seeking lower cost to allow a business to reduce prices
and therefore increase sales and revenue
Distinctive
capabilities
A skill or attribute possessed by a business
Diversification
New products to a new market. It is considered by Ansoff to be more
risky than market penetration but potentially more rewarding because
it offers greater opportunities to sell to a greater range of markets
Financial
resources
Resources used to finance a business strategy and can include cash,
current assets and the ability to borrow finance for future operations
Innovation
Developing a new product or process in the production of a product
Market
development
The marketing of an existing product in new markets
Market
penetration
Selling existing products in an existing market, which is considered
the least risky strategy by Ansoff
Porters Strategic
Matrix
Identifies the sources of competitive advantage that a business might
achieve in a market
Product
development
Marketing new or modified products in existing markets
Strategic
decisions
Long term and relates to achieving an overall goal
Reputation
The operational factors concerned with premises, equipment and
other resources needed to meet customer needs
Tactical decisions
Short term actions that help to achieve the strategy
SWOT analysis
A strategic planning technique used to help a business identify its
internal strengths, weaknesses, and its external opportunities, and
threats
Economic factors
Economic variables that can affect a business such as exchange
rate, inflation and interest rates
Environmental
factors
Businesses have a general obligation to the environment and some
businesses are closely monitored
Legal factors
Legal requirements that a business must follow when operating in the
country
PESTLE factors
The political, economic, social, technological, legal and
environmental influences that can affect business strategy.
Political factors
Regional, national and international laws and government policies
that could affect a business such as regulations and subsidies
Porter’s five force
mode
A framework for analysing the nature of competition within an
industry. It does this by looking at five main factors – threat of
substitutes, threat of new entrants, bargaining power of buyers,
bargaining power of suppliers and competitive rivalry. It can be used
to identify the potential profitability of a particular strategic decision
Technological
factors
The adaption of technologies that could affect a business such as
new production processes, mobile technology and disruptive
technologies such as electronic vehicles
Social factors
Demographic changes such as an aging population, changing
lifestyles and tastes and fashion
Threat of
competition
The behaviour of competitors that may lead to the loss of market
share
Diseconomies of
scale
A rise in average/unit costs experienced as a business grows in size
External
economies of
scale
The average cost reductions available to all businesses as the
industry grows
Economies of
scale
When average costs can fall as total output increases in a business
Financial
economies of
scale
Large firms have advantages when they try to raise finance as they
will have a wider variety of sources to choose from and they can
often gain better interest rates
Growth
Expanding the sales revenue of a business, probably in hope that
profits will increase too
Internal
economies of
scale
When a business invests in expanding production resulting in lower
average costs
Purchasing/
marketing
economies of
scale
Large firms are likely to get better rates when buying raw materials in
bulk
Risk bearing
economies of
scale
As a firm grows they may diversify to reduce risk
Specialisation/ma
nagerial
economies of
scale
As a firm grows they can afford to employ specialist managers e.g.
marketing, Human resources
Technical
economies of
scale
Large businesses can often be more efficient through the use of
capital equipment
Horizontal
integration
The joining of businesses that are in exactly the same line of
business
Merger
When two businesses join together and operate as one
Takeover
When one business acquires a majority shareholding of another
business to gain control
Vertical
integration
The joining of two businesses at different stages of production
Inorganic (or
external) growth
Expansion by either merging with, or taking over another business
Organic (or
internal) growth
Expansion from within a business, for example by expanding the
product range, or number of business units and location. It does not
involve another business taking over or merging with it