Theme 3 Flashcards
Mission statement
A mission statement is a qualative statement of an organisation aims
Corporate objectives
This should follow the mission statement and corporate vision and is to please the shareholders
Department objectives
Is objectives which are set by each section of the business which will follow Coprate objectives
Benefits of a mission statement
Helps yo focus and involve all employees
Helps to motivate employees by giving worth
Helps to create an identity in a competitive market
Limitations of a mission statement
Can be unrealistic
Can be a waste of management time and resources
Can affect a business if it changes and the mission statement doesn’t
Can be ambiguous
Coprate timescales
Corporate timescales refers to strategy and the expectation of when a return will be achieved
Short termism
This is when a business only cares about making profit and is only interested in a quick fincail reward
Choosing a path which is good in the short term but may affect the business in the long term
Only focused on short term return on investments instead of investment which will give them a competitive advantage
Long termism
A whole business approach
• Incorporates CSR
• Considers ethical behaviour of the
business in decision making
• Research and development have long term goals
• Staff development is seen a long term objective of the business, to retain and develop staff
• Long-term technology investments secure data for the future
Evidence based descions making
Decisions relating to the business are based on evidence and data which is valid and trusted information and should be a combination of critical thinking and best available evidence
Subjective decision making
Descions relating to a business based on personal opinions
Shareholders / stakeholders
Shareholders are interested in the profitability and the dividend pay out
Stakeholders are interested in the business and the way it conducts it suppliers etc people’s and ethically
Csr defined
Corporate socail responsibility is a business approach that contributes to sustainable devolpment with economic socail and environmental benefits for stake holders
Advantages of csr approach
Happy staff
Good pr
Happy customers
happy suplliers
New products
New markets
Disadvantages of csr
It is a fad which people say consumers will get bored/tired of it and move onto someth else
Cost could just increase even with a csr approach it could not give you enough of a competitive advantage and would just result in a more expensive product
Swot analysis
Internal considerations:strength and weaknesses
External considerations:opportunity and threats
Internal factors for swot analysis
Internal strengths :factors within a business that can help it achieve its objectives
Internal weakness : factors which could prevent a business from reaching their objectives
C
Corporate strategy
The overall scope and direction of the business and the multiple business operations which are working together to achieve one central goal
Ansoffs matrix
Where a company looking for growth can chooses the right marketing strategy or new markets
Limitations of ansoffs matrix
It oversimplifies the market
Large Mncs have thousands of sub operations
Potters strategic matrix
He there were 3 businesses strategies to gain a competitive advantage:
Cost leadership
Differentiation
Focus
Cost leadership
Useful in a highly competitive market where homogeneous products are as consumers are constantly switching finding the best deal
Differentiation
Useful ina technological market where products and their features are rapidly changing and customers need are diverse
Cost focus
Useful strategy when a business wnat to offer a product/service which a low price for a small market segment
Differentiation focus
Useful strategy when a business wants to offers diffrneated and aimed products to a small niche market
Limitations of potters strategic matrix
It is relevant to dynamic markets
No useful in a crisis situation
Oversimplifies teh market structure
Boston matrix
Planning tool which helps the businesses to create a balanced product portfolio it looks at market share and market growth
Star - high both product normally in growth phase
Question mark-low share high growth normally just launched
Cash cow - high share and low growth normally at teh mauturity phase with customer loyalty
Dog - low both in the decline phase of its product life cycle
Limitations of bcg
Bcg shows business as either high or low but business can also be medium
High market share doesn’t equal higher profits
Kay’s distinctive capabilities
John Kay suggest that key to success and a strong business was to make sure you had good relationships with customers / employees /suppliers
He also said there a three distinctive capabilities which gives a business a competitive advantage:
Reputation: through their customer service
Architecture:relationships with customers / employees/ suppliers
Innovation - bringing products to the market
Strategic descion
Long term direction of the business
What the business wil do to meet their aims and objectives
Pro active descions making
Forward thinking / future planning
Tactical descions
Short or medium direction of the business
How the business will implement their strategy
reactive to competitors actions
Present day thinking what is happening now that needs dealing with
Objectives of growth
To achieve economies of scale
Increased market power over customers and suppliers
Increased market share and brand recognition i
Increased profitability
Problems arising from growth
Diseconomies of scale
Overtrading
Internal communication
Business growth
Business growth is the point at which a business a business needs to expand and seek options to genearate more profits
Bulk buying / economies
As the business grow they need to order large donations of products inputs as the order value increase the buy8mg power of the business increase
Technical economies of scale
Business with large scale production can use more advanced machinery .like mass production techniques