Theme 3 Flashcards
giver reasons why firms decide to stay small instead of grow
it keeps the cost of running the business low
lowers costs like staff and rent
less costs on equipment
explain the public sector
organisations that are controlled/owned by the government
explain the private sector
the part of the economy that isn’t controlled by the government
distinguish between profit and not-for-profit organisations
profit organisations aim to maximise profit whereas not-for-profit organisations would use profit to re-invest in the business or to give out to dividends
explain organic growth
growth from within the business like expanding the product range or the number of business units or locations
explain forward vertical integration
acquiring a business further up the supply chain
explain backward vertical integration
acquiring a business further down the supply chain
explain horizontal integration
acquiring a business at the same stage of the supply chain as you
explain conglomerate integration (diversification)
acquiring or merging with a business that is in a different industry or market to yourself
explain advantages of organic growth
allows the business owners to maintain control of their business
less risk than external growth
can be financed through internal funds
allows growth at a more sensible rate
explain disadvantages of organic growth
its slow growth and shareholders may prefer quicker growth
its a slower process to acquire new customers and expand business with existing customers
Explain advantages of vertical / horizontal integration
Reduced competition
Increased market share and power
You already know how the function of the business works
Revenue growth
Improved efficiencies
Disadvantages of horizontal / vertical integration
Less flexibility
Job duplication
Less efficiency
Explain advantages of conglomerate integration (diversification)
Increases business market share
Gain access to larger market potential due to lower competition in foreign markets
Reduces risk due to investments being spread across multiple areas
Explain disadvantages of conglomerate integration (diversification)
Losing focus
Diluting your brand identity
Increasing your costs
Facing more competition
Failing to meet customer expectations
give reasons for demergers
a change in the overall objective for the business could lead to conflict between the two business
explain efficiency
the optimal production and distribution of scarce resources
explain reasons for inefficiency
lack of motivation
lack of knowledge
outdated technology
wasted stock
explain allocative efficiency
allocating goods and services to meet customer needs and wants, the marker dictates price and quantity supplied
explain productive efficiency
operating at the lowest point on the average cost curve
explain x-inefficiency
occurs when firms don’t have incentives to cut costs so costs end up higher than they should be a
explain technical efficiency
when a firms producing the maximum output from the minimum quantity inputs, such as labour capital and technology
explain dynamic efficiency
when all resources are allocated efficiently over time, and the rate of innovation is at the optimum level, which leads to falling long run average costs
identify characteristics of perfect competition
large number of firms
homogenous products
freedom of entry and exit
firms have no control over price
each producer supplies a small amount into the market
perfect knowledge (consumers and producers)
explain normal profit
the minimum profit required to keep factors of production in their current use in the long run
explain supernormal profit
the profit achieved in excess of normal profit
explain sub-normal profit
the profit that’s less then normal
explain concentration ratios
measures the percentage share taken. up by the largest firms
identify characteristics of a monopoly market
one firm is the industry
only one product
high barriers to enter and exit
firms have total control over price
producers supply everything into the market
consumers have imperfect knwoledge
explain drawbacks of monopolies
higher prices
lower quality products
less output and choice
allocatively inefficient
supernormal profit in the long term so unequal distribution of income
diseconomies of scale
explain advantages of monopolies
lower AC can lead to lower prices for consumers
supernormal profit can be re-invested for research and development
gain monopoly power because they’re most efficient
explain natural monopoly
one with high barriers to enter because of high start up costs
explain price discrimination
charging a different price to different groups of people for the same good
explain first degree price discrimination
charge consumers the maximum they’re willing to pay
explain second degree price discrimination
charging different prices depending on. the amount consumed
explain third degree price discrimination
charging different prices to different groups of people
explain the conditions necessary for price discrimination
must operate in imperfect competition
must be a price maker with downward sloping demand curve
must be able to separate markets and prevent resale
different consumer groups must have elasticities of demand
explain advantages of price discrimination
firms will be able to increase revenue
increased revenue can be used for research and development some consumers benefit from lower fares
explain disadvantages of price discrimination
some consumers end up paying higher prices
decline in consumer surplus
may be administration costs
profits could be used to finance predatory pricing
identify characteristics of oligopolistic markets
high barriers to enter and exit
high concentration ratio
interdependence firms
product differentiation
potential for collusion
give reasons for collusive behaviour
lower consumer surplus, higher prices and greater profits
they can maximise their own benefit and restrict their output to cause market price increases
explain overt collusion
when a formal agreement is made between firms to collude
explain tacit collusion
when there is no formal agreement but collusion is implied