Theme 3 Flashcards
PESTLE Analysis
Assessing the likely impact of the PESTLE factors in the external environment of a business
Monopoly
A single producer within a market in theory but in practice one with less than 25% market share
Business Cycle
Patterns of ups and downs in demand and output within the economy
Boom
Higher levels of customer demand, business confidence, profits, and investment
Recession
Falling levels of customer demand, business confidence, profits, and little investment
Slump
Very low levels of customer demand, business confidence, profits, and investment
Recovery
Slowly rising levels of customer demand, business confidence, profits, and investment
GDP
Total value of a country’s output over one year
GNP
Total value of a country’s output over one year plus net income from abroad. Used more
Interest rate
The cost of borrowing money and the return for lending money. Set by the Monetary Policy Committee
Exchange rate
The price of one country’s currency is expressed in another currency.
Inflation
An increase in the general level of prices of goods within an economy. Fall in the purchasing power of money
Deflation
A decrease in the general level of prices of goods within an economy. Rise in the purchasing power of money
Cost-Push inflation
Occurs when there is an increase in the costs of production forcing prices up
Demand-Pull inflation
Where prices rise because there is excess demand in the economy
Social Responsibility
The duties of a company towards employees, customers, society, and the environment
Ethical Behaviour
Actions and decision that are seen to be morally correct
Technological change
Adapting new applications of practical or mechanical sciences to industry and commerce
Franchise
When a business (franchisor) gives the right to supply its products to another business (franchisee). Involves licensing of trademarks and methods of doing business
Patent
An official document granting the holder to the right to be the only producer or user of the product or process
Incorporated business
Has a legal identity that is separate from the individual owners. The business can own assets, owe money, and enter into contracts
Unincorporated business
No distinction in law between the individual owner of the business or the company itself.
Unlimited liability
Owners of the business are liable for all the debts that the business may incur
Limited liability
Where the owners of the business are liable for the share capital they invested into the firm and nothing else
Sole Trader
A business owned by one person
Private Limited Company (Ltd)
A small to medium-sized company usually run by a small group of individuals who own it
Public Limited Company (PLC)
A business with limited liability, a share capital of over £50,000, and generally, a wide spread of shareholders
Business Plan
A report describing the marketing strategy, operational issues, and financial implications of a business start-up
Corporate Aims
The long-term intention of a business
Stakeholder
An individual or group with a direct interest in the activities and performance of an organisation
SWOT Analysis
A technique that allows the company to assess its overall position.
Internal audit (strengths and weaknesses): represents the PRESENT position of the product or company.
External audit (opportunities and threats): represents the FUTURE potential of the company.
Mission Statement
Catch summary of reasons why a business exists
Aim
Outlines what the business wants to achieve in long-term
Mission
Outlines the purpose of the business
Objectives
Specific outcomes of a business wants to achieve
Strategy
Medium to long-term plan to achieve corporate objectives
Porter’s strategic matrix
finds a way to achieve sustainable competitive advantage over other competitive products and firms in the market
Differentiation strategy
Superior product quality, finding the unique selling point