Theme 3 Flashcards
what is a objective
statement of specific outcomes that the business wants acheive
the hierarchy of business objectives
mission
corporate/strategic
functional
team
indvidual
Purpose of corporate objectives :
provide strategic focus
measure performanceof the firm as a whole
informed decision making
set th scene for more detailed functional objectives
the mission statement is :
the over riding purpose of the business
the reason for its existence
a strategic porspective
supports the stated vision for the future
SMART objectives
specific
measureable
acheivable
relevant
time bound
what is ansoffs matrix :
a markting planning model that helps a business determine its product and market strategy
what is a market
the group of people to whom you are selling your product
what is the boston matrix
business model which helps business analyse thier product portfolio
intrest rate :
the cost of borrowing, the reward for saving
what are external influences :
factors outside the business over which they have no control to which they have to react
what is vertical intergration
when a business takes over with another business at a different stage of the production process of the same good
what is a stratergy
this is the long term plan on how you are going to acheive your aims and objectives
core capabilities
the things a business does best
oppourtunity
something that can help the ompany meet it’s business objectives
barriers to entry
intial outlay may be too high
legal barriers
economies of scales
control of a supply of raw materials
objectives of growth
to acheive economies of scale
increased market power over customers and suppliers
increased market share and brand recognition
increased profitabilty
what is economies of scale
when unit costs fall as outputs increase
cost per unit
total costs / number of units produced
oppourtunity costs
forgone costs
contribution
selling price - veriable costs
what is a takeover
involves one business acquiring control of another business
what is a hostile takeover bid
when a business buys out shares from shareholders
possible reasons for takeover
increase market share
access eos
acquire intangable assets
acquire new skills
secure better distribution
spread risk by diversifying
drawbacks of a takeover
high costs
upset customers and suppliers
resistnace from employees
incompatibilty of management styles
high failure rate
what is a merger
a combination of two previously seperate brands which is achieved by forming a completly nre firm into which the two original businesses are intergrated
why do forecast sales
a vital planning activity
the sales forecast forms the basis for most other common parts of a busisness
advantages of using extropolation
a simple method of forecasting
not much data required
quick and cheap
disadvantages of using extropolation
unreliable if there are significant fluctuations in historical data
Assumes that past trends will continue into the further unlikely in many competitive markets
ignores qualitative factors
what is correlation
looks at the stregnth of a relationship between two variables
investment appraisal
the process of analysing wether investments projects are worth wile