THEME 2 KEY TERMS Flashcards
Aesthetics
The visual attractiveness of something
Application form
A document completed by a potential employee when they apply for a job
Autonomy
Independence or the freedom to make your own decisions
Average rate of return
Average annual profit as a percentage of the cost of the investment. This shows profitability and can be compared with the interest rates available on bank deposit accounts
Bar gate stock graph
A diagram which shows changes in the stock level of a business over a period of time
Barrier to communication
Anything which prevents the flow of accurate information within a business
Batch production
Producing a limited number of identical products
Buffer stock
The minimum level of stock help by a business
Centralised organisational structure
An organisation in which most decisions are made at head office
Commision
Being paid a percentage of the value of a sale
Communication
The passing of information from one person or organisation to another
Competing internationally
Finding a way to succeed against rival businesses located overseas
Competitive advantage
An advantage a business has over its rivals that is unique and sustainable
Customer engagement
The attempt to make a customer feel part of something rather than an outsider
Customer feedback
Comments, praise, or criticism given to the business by its customers
CV
A document created by an individual which sets out a person’s qualifications, experience, and any other relevant facts that a potential employer may want to know
Decentralised organisational structure
An organisation that allows staff to make decisions at a local or branch level
Demographic
Relating to the population, such as age, average income, gender, race/religion and more
Differentiate
Show that something (in this case a product) is different from similar things
Distribution
The process by which goods and services move from the product to the consumer
E-commerce
Using the internet to carry out business transactions
E- newsletter
Regular updates on the activities of a business sent electronically to actual or potential customers
Environmental considerations
Factors relating to green issues, such as sustainability and pollution
E- tailer
An electronic retailer, in other words purchasing electronically, either by e-commerce or, more likely mobile commerce (m-commerce)
Ethics
Moral principles or standards that guide the behaviour of a person or business
Excessive communication
The passing on of too much irrelevant information within a business
Extension strategy
Any strategy used to extend the product life cycle and prevent the product from entering the decline phase
External / Inorganic growth
Where a business increases its market share by taking over or merging with another business
External recruitment
Appointing new employees from outside the business
Flat organisational structure
An organisational structure with very few layers if hierarchy, resulting in managers being responsible for many employees
Flexibility
The ability to switch quickly and easily from one task to another
Flexible hours
A contract between a company and an employee that doesn’t specify how many hours of work will be provided
Flow production
Continuous production of an identical product in a factory
Formal training
The official programme of teaching employees new skills in a business
Freelance contract
An agreement over one job between a company and self-employed worker
Fringe benefits
A non-financial method of motivating employees such as company cars and discounted products
Function
How well a good or service fulfils its purpose