Theme 2 - Aggregate Demand Flashcards
What is aggregate demand?
Total amount of spending on goods and services produced in an economy during a period of time.
What are the 4 components of AD?
Consumer spending (C) Investment (I) Government spending (G) Exports - imports (X-M)
What is the relative importance of each component of AD?
- household consumption accounts for 60% of AD
- government spending accounts for approximately 25% of AD
- investment accounts for approximately 15% of AD
- exports - imports account for approximately 1%
What does the aggregate demand curve show?
Shows the relationship between the level of AD and overall price, it shows planned expenditure at any given possible overall price level.
Why does the AD curve slope downwards?
*real balance effect: an increase in the average price reduces the purchasing power so reduces the quantity of real output demanded.
*international competitiveness argument: at higher prices the economy is less likely to export goods, this decreases the X component and increases the M component so decreases AD.
*impact of interest rates: higher average prices the interest rate is likely to be higher meaning investment is lower.
A change in the average price level will cause a movement along the AD curve.
What are the factors influencing consumer expenditure?
- real disposable income: this is the income an individual receives after paying tax. The higher the income the higher the spending power.
- rate of interest: increase in the rate will encourage saving, so decrease consumer expenditure.
- consumer confidence.
- wealth effects: a rise in average house prices would lead to increased consumer spending.
- state of the economy: if they feel confident they’ll spend more.
What are the marginal and average propensities to consume and to save?
Marginal to consume: proportion of increase in income they’ll spend
Average to consume: proportion of income they’ll spend
Marginal to save: proportion of increase in income they’ll save
Average to save: proportion of income devoted to saving
What are the influences on investment?
- interest rates: they have an inverse relationship. An increase in the interest rate will decrease investment and vice versa.
- access to credit: banks may not be willing to lend to firms.
- government regulations: they may encourage investment - cut corporation tax.
- business confidence: if firms are confident they’ll invest.
- animal spirits by Keynes: ‘naïve optimism’ businesses took too many risks.
What are the influences on government spending?
- government fiscal policy
* the trade cycle
What are the influences on net spending?
- real disposable income (home and abroad):
- increase income in UK, increased demand for imports
- increase income abroad, increased demand for exports
- exchange rate: SPICED
- government restrictions on free trade: tariffs and quotas
- non-price factors such a quality
Circular flow of income:
Shows connections between different sectors of our economic systems.