Theme 2 Flashcards
Advertising
Communication between a business and its customers where images are placed in the
media to encourage the purchase of products.
Aesthetics
How well the product appeals to the senses.
Availability
Being able to access the correct products when needed.
Average rate of return
The return of profit from a proposed capital project.
Barriers to effective communication
Something that prevents the flow of communication. E.g. Use of
jargon, misunderstanding, person delivering the message is not clear.
Batch production
Where work is divided into parts, each part is completed before the next one.
Bonus
A payment in addition to the basic wage for reaching targets or in recognition of a service.
Branding
Giving an identity to a product, through things such as design, reputation, or image which
consumers easily recognise.
Centralised structure
An organisation in which decisions are made at Head Office.
Commission
Percentage payment on a sale, made to the salesperson.
Curriculum vitae (CV)
A document that lists personal details, qualifications, experience, referees and
other information about a job seeker.
Decentralised structure
An organisation that allows staff to make decisions at local/branch level.
Differentiation
The process of making a product seem distinct from its competitors, maybe with a
USP.
Distribution
The route a product takes from the producer to the customer.
Economic manufacture (Cost)
Making sure the design is cost effective.
Effective communication
Communication that is clear, accurate and easily understood.
Environment
The natural world around us, which may be affected business.
e‐tailer
A retailer selling goods via electronic transactions on the Internet.
Ethics
The moral rules and principles of a business. Going over and above what is required by law.
Excessive communication
Too much communication causing overload.
Extension strategy
A strategy to maintain or increase sales and avoid decline on the product area life
cycle.
External recruitment
Appointing workers from outside of the business.
Flat structure
A structure with 3 or less levels of hierarchy.
Flexibility
The ability to change quickly.