Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

French 4100 > Thème 13 vocabulaire Fr-En > Flashcards

Thème 13 vocabulaire Fr-En Flashcards

1
Q

le marketing

A

marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

une agence de pub

A

an advertising agency

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

un bandeau publicitaire

A

a banner ad

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

une campagne publicitaire

A

an advertising campaign

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

un spot publicitaire

A

a commercial / an ad spot

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

le discours publicitaire

A

advertising discourse / marketing rhetoric

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

fabriquer des désirs vains

A

to create futile desires

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

une incitation à la surconsommation

A

an incentive to overconsumption

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

influencer

A

to influence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

manipuler

A

to manipulate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

une marque

A

a brand

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

prôner

A

to advocate / to promote

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

revendiquer des principes

A

to claim principles / to stand by principles

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

revendiquer des convictions

A

to assert one’s beliefs / to uphold convictions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

une réclame

A

an advertisement (old-fashioned)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

une publicité

A

an advertisement / advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

une pub

A

an ad (informal)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

un simulacre

A

a sham / a pretense

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

une stratégie consommatoire

A

a consumerist strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

un tour de passe-passe

A

a sleight of hand / a trick

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

valoriser

A

to highlight / to promote / to add value to

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

la société de consommation

A

the consumer society

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

les biens marchands

A

commercial goods / marketable goods

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

le capitalisme

A

capitalism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
le circuit de distribution
the distribution network / supply chain
26
la croissance
growth (often economic growth)
27
le marché
the market
28
le prix bas
low price
29
une promotion
a promotion / a special offer
30
une ristourne
a discount / a rebate
31
les soldes
sales / discounts
32
la société d’hyperconsommation
the hyperconsumer society
33
militantisme anti-pub
anti-advertising activism
34
gaspiller
to waste
35
le gaspillage
waste / wastage
36
une pollution visuelle
visual pollution
37
une publicité mensongère
misleading advertising / false advertising
38
la résistance à l’agression publicitaire
resistance to advertising aggression
39
le plaisir
pleasure
40
l’allégresse
joy / elation
41
atteindre le bonheur
to achieve happiness
42
le bien-être
well-being
43
le contentement
contentment / satisfaction
44
démultiplier les plaisirs
to multiply pleasures
45
varier les plaisirs
to diversify pleasures
46
épicurien
epicurean
47
l’euphorie
euphoria
48
hédoniste
hedonistic
49
insolite
unusual / quirky
50
extraordinaire
extraordinary
51
inattendu
unexpected
52
intensifier les émotions
to intensify emotions
53
jouir
to enjoy / to take pleasure in
54
la jouissance
enjoyment / pleasure
55
une quête de félicité
a quest for happiness / bliss
56
plaisant
pleasant
57
procurer de la satisfaction
to provide satisfaction
58
la prospérité
prosperity
59
la dépense et l’addiction
spending and addiction
60
l’addiction
addiction
61
la dépendance
dependency / addiction
62
la démesure
excessiveness
63
dépenser
to spend
64
engendrer de la douleur
to generate pain / to cause suffering
65
susciter de la douleur
to provoke pain
66
être dépensier
to be a big spender / to be spendthrift
67
être avare
to be miserly / to be stingy
68
l’excès
excess
69
la gabegie
wastefulness / extravagance
70
le gaspillage
waste
71
la servitude
servitude / enslavement
72
un circuit court
a short supply chain / direct sales channel
73
le commerce équitable
fair trade
74
être consom’acteur
to be a responsible consumer / ethical consumer
75
consommer des produits labellisés
to consume certified products
76
la décroissance
degrowth / economic contraction (in an eco-friendly sense)
77
directement du producteur
directly from the producer
78
être éco-responsable
to be eco-conscious / environmentally responsible
79
fait maison
homemade
80
une éthique de la sobriété
an ethics of simplicity / an ethos of frugality
81
un label éthique
an ethical label
82
locavore
locavore (someone who eats locally-produced food)
83
l’argent ne fait pas le bonheur
money doesn’t buy happiness
84
le bling-bling
flashy wealth / ostentatious luxury
85
ça coûte une blinde
it costs a fortune / it costs an arm and a leg
86
le m’as-tu-vu
show-off attitude / flashy display
87
mettre du beurre dans les épinards
to improve one’s financial situation / to make ends meet more comfortably
88
ne pas avoir un radis
to be broke / to not have a penny
89
ne pas avoir un kopeck
to be penniless
90
vendre du rêve
to sell a dream / to sell an illusion

French 4100 (8 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions