Theme 1 Rev Cards Flashcards
Bread and butter topics:
Why new business ideas come about
Change in technology
Changes in consumer taste
Product becoming obselete
How new business ideas come about
Original idea
Adapted existing product/ service
Impact of risk on a business
Business failure
Financial loss
Lack of security
Impact of reward on a business
Business success
Profit
Independence
Purpose of business
Produce goods or service
Meet customer needs
Add value
Role of an entrepreneur
Organise resources
Take risks
Business decisions
What are customer needs
Price
Quality
Choice
Convenience
Market research
Whats point of market research
Identify gaps in the market, reduce risk and inform business decision
What is primary research?
The collection of original data and info for a specific purpose
Types of primary research
Surveys, questionnaires, focus groups
What is secondary research
Second hand research
Types of secondary research
Internet
Market report
Government report
What is qualitative & quantitative data
Qualitive not numerical data or info. Looking for quality and observations
Quantitative data measured in numbers
Segmentation
What are the various segments the business may target
Location, demographics, lifestyle, income and age