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Master Decks > Theme 1 Lines Of Analysis > Flashcards

Theme 1 Lines Of Analysis Flashcards

1
Q

Mass Markets Benefit

A
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2
Q

Mass Market Drawback

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3
Q

Niche Markets Benefit

A
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4
Q

Niche Markets Drawback

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5
Q

Online Retail Benefit

A
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6
Q

Online Retail Drawback

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7
Q

Dynamic Benefit

A
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8
Q

Dynamic Drawback

A
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9
Q

Product Orientation Benefit

A
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10
Q

Product Orientation Drawback

A
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11
Q

Market orientation Benefit

A
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12
Q

Market orientation Drawback

A
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13
Q

Primary Research Benefit

A
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14
Q

Primary Research Drawback

A
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15
Q

Secondary Research Benefit

A
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16
Q

Secondary Research Drawback

A
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17
Q

Quantitative Data Benefit

A
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18
Q

Quantitative Data Drawback

A
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19
Q

Qualitative Data Benefit

A
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20
Q

Qualitative Data Drawback

A
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21
Q

Market Segmentation Benefit

A
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22
Q

Market Segmentation Drawback

A
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23
Q

Factors leading to change in supply

A

The amount of a product that firms are willing and able to produce at a particular price during a specific
time period.
 Changes in the cost of production (raw materials, legislation, wages etc.)
 Introduction of technology
 Indirect taxes (additional cost to pay)
 Government subsidies (money given to cover some costs of production)

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24
Q

Line of analysis for reduced costs of production in relation to a factor affecting supply

A
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25
Q

Line of analysis for external factors in relation to a factor affecting supply

A
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26
Q

Decrease in Supply diagram

A
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27
Q

Increase in Supply diagram

A
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28
Q

Decrease in Price DIagram

A
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29
Q

Increase in Price Diagram

A
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30
Q

Benefit of using a market map

A
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31
Q

Drawback of using a market map

A
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32
Q

Importance of design mix – aesthetic/function

A
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33
Q

Drawback of prioritising element of the design mix – aesthetic/function

A
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34
Q

Importance of design mix – economic manufacture

A
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35
Q

Drawback of prioritising economic manufacture

A
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36
Q

Changes in the elements of the design mix to reflect social trends – must adapt to relevant social trend from
extract - Benefit

A
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37
Q

Changes in the elements of the design mix to reflect social trends – must adapt to relevant social trend from
extract - Drawback

A
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38
Q

Concern over resource depletion: designing for waste minimisation, re-use and recycling, ethical sourcing

A
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39
Q

Types of promotion – Above the line

A
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40
Q

Drawback of above the Line

A
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41
Q

Ways to build a brand – USP through language NOT product

A
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42
Q

Ways to build a brand – Advertising

A
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43
Q

Ways to build a brand – Sponsorship

A
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44
Q

Changes in Brading and promotion to reflect social trends

A
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45
Q

Emotional branding

A
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46
Q

Price Skimming Benefit

A
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47
Q

Price Skimming Drawback

A
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48
Q

Penetration Pricing Benefit

A
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49
Q

Penetration Pricing Drawback

A
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50
Q

Cost Plus Pricing Benefit

A
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51
Q

Cost Plus Pricing Drawback

A
52
Q

Predatory pricing Benefit

A
53
Q

Predatory pricing Drawback

A
54
Q

Psychological Benefit

A
55
Q

Psychological Drawback

A
56
Q

Competitive Pricing Benefit

A
57
Q

Competitive pricing Drawback

A
58
Q

The product life cycle - Development/Introduction stage

A
59
Q

Growth stage

A
60
Q

Maturity stage

A
61
Q

Decline stage

A
62
Q

However, in the decline stage

A
63
Q

Extension strategy

A
64
Q

However Extension strategy

A
65
Q

Question Marks

A
66
Q

Stars

A
67
Q

Dogs

A
68
Q

Dogs However

A
69
Q

Dog products as a source of finance

A
70
Q

Cash Cow

A
71
Q

Product life cycle, Boston Matrix and a balanced product portfolio

A
72
Q

Product life cycle, Boston Matrix and a balanced product portfolio- However

A
73
Q

Marketing strategies for b2b businesses - benefit

A
74
Q

Marketing strategies for b2b businesses – drawback

A
75
Q

Marketing strategies for b2c businesses - benefit

A
76
Q

Marketing strategies for b2c businesses - Drawback

A
77
Q

Treating staff as an asset – benefit

A
78
Q

Treating staff as an asset - drawback

A
79
Q

Viewing staff as a cost – benefit

A
80
Q

Viewing staff as a cost – drawback

A
81
Q

Flexible workforce – benefit

A
82
Q

Flexible workforce – drawback (if task culture not suitable to business, link to weak culture)

A
83
Q

Collective bargaining - benefit

A
84
Q

Collective bargaining - drawback

A
85
Q

Benefit of internal recruitment

A
86
Q

Drawback of internal recruitment

A
87
Q

Benefit of external recruitment

A
88
Q

Drawback of external recruitment

A
89
Q

Benefit of on-the-job

A
90
Q

Drawback of on-the-job

A
91
Q

Benefit of off-the-job

A
92
Q

Drawback of off-the-job

A
93
Q

Centralised organisational structure - benefit

A
94
Q

Centralisation - drawback

A
95
Q

De -centralisation Benefit

A
96
Q

De -centralisation Benefit

A
97
Q

Tall structure benefit

A
98
Q

Tall structure drawback

A
99
Q

Flat structure benefit

A
100
Q

Flat structure drawback

A
101
Q

Matrix structure benefit

A
102
Q

Matrix structure drawback

A
103
Q

Entrepreneurial Motives and Characteristics - example paragraph creativity

A
104
Q

Entrepreneurial Motives and Characteristics

A
105
Q

Survival

A
106
Q

Profit maximisation

A
107
Q

Sales maximisation

A
108
Q

Social objectives

A
109
Q

Market share

A
110
Q

Cost efficiency

A
111
Q

Employee welfare

A
112
Q

Customer satisfaction

A
113
Q

Sole Trader Benefit

A

See introduction to business dec

114
Q

Sole Trader Drawback

A

See introduction to business dec

115
Q

Partnership - Benefit

A

See introduction to business dec

116
Q

Partnership - Drawback

A

See introduction to business dec

117
Q

Private Limited Company (Ltd) Benefit

A

See introduction to business dec

118
Q

Private Limited Company (Ltd) Drawback

A

See introduction to business dec

119
Q

Benefit of Franchisor

A

See introduction to business dec

120
Q

Drawback Franchisor

A

See introduction to business dec

121
Q

Benefit of Franchisee

A

See introduction to business dec

122
Q

Drawback Franchisee

A

See introduction to business dec

123
Q

Opportunity costs

A
124
Q

Choices and potential trade-offs

A
125
Q

Marketing strategies for b2c businesses - Drawback

A

See introduction to business dec

126
Q

Entrepreneurial Motives and Characteristics - example paragraph creativity

A

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